Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.
I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.
On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!
Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Br…
My goal for this episode is that it will inspire you to believe in yourself, see what’s possible for your business, and give you some practical tools to create the business of your dreams. We’re talk…
Do your potential clients know what life looks like AFTER they say yes to working with you? In your business, you might have a plan to combat buyer’s remorse or ensure a great client experience, but,…
When someone fills out your contact form, you’re liking not the only person in your industry that they contacted. We often contact 5, 10, maybe even 15 people about the service needed. So, how do you…
Today we’ve got a podcast about podcasting. How meta! Maybe you listen to this show, and sometimes think “Hey! I’d like to start a podcast too!”. Or, maybe you have your own podcast, YouTube channel,…
Pinterest impressions and repins are great and all, but is it really worth the time and energy if no one is clicking over to your website and taking action? Today Vanessa Kynes is teaching us how to …
Your website’s navigation allows users to browse between pages on your website. But, what happens when your navigation is confusing or overwhelming? Uhhhh… people LEAVE and they don’t get to see your…
In this case study episode, I’m chatting with Kaylan Thompson. You’ve heard Kaylan in a past episode already (episode #51) where she teaches us how to hire your first team member. Now, she’s back and…
Want to create shareable content? Content that compels people to comment, save, and engage? What works on Instagram is forever changing! So, what’s working now in 2020? That’s what we’re discussing i…
What if I told you that your thoughts and beliefs are actually what’s holding you back in many areas of your business? See, what you think determines how you feel and then how you show up in your bus…
It’s launch recap time! I just had a launch in my business of 2 new website templates, and these were a completely NEW type of product for me. Which means, who knows how it’s going to go, right? Spoi…
Ready to boost your visibility online? Public Relations isn’t just for massive companies. It’s for small businesses like you and me, too. Today, Courtney Love Gavin is teaching us how to use PR to gr…
Ready to have a stellar way to welcome your audience to your mailing list? Your email welcome sequence is a couple of emails that come after someone signs up for something to get on your mailing list…
Today I’m playing you a clip from the Compelling Copy Blueprint Course, which comes with the new Sales Funnel Kit templates! You’ll learn a bit about the most important piece of your sales page — the…
My official 4 year business anniversary just passed. 4 YEARS — It feels both longer than that and shorter than that. When I realized this anniversary was coming up, I knew I wanted to record an episo…
It’s time for a bonus episode! This episode was inspired by something I’ve been doing in my own business this past week that WORKS. I’m showing you 5 ways to boost your email subscribers using the po…
On last week’s episode, we talked about copywriting for your sales pages. Today we are talking about the DESIGN! I believe the design and copy work together to sell your course, membership, or coachi…
Today on the podcast, we are talking sales pages! Particularly sales page copywriting. So often I see people create their course or membership site, and they are so excited and ready to sell it. But…
In this episode, we are answering the question, “Do I really need a website for my business?”. Short answer, YES! You might be thinking that a website is not that important for your type of business.…
Welcome to PART TWO of the “difficult client” conversation. Today I’m talking all about how to prevent difficult client situations from ever happening to begin with. Are you running into the same c…