Beyond the Image Podcast

We continue our theme of teaching you how to land the media features that can accelerate the growth of your business and in this episode of Beyond the Image, host James Patrick dives into the real re…

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with …

We continue our theme on teaching listeners how to earn media with this latest episode featuring the Sub-Editor of the newly launched magazine Muscle & Health, Samantha Yardley.

Host James Patrick an…

Those who try to stand in your path in hopes to slow you down or derail you altogether only do so because they cannot succeed in their own path.

In this episode of Beyond the Image, host James Patric…

Welcome to our brand new segment on the Beyond the Image Podcast entitled My Entrepreneurial Journey! Every week we will bring you the story of an inspiring entrepreneur who is currently in the trenc…

Hey, we get it! 2020 threw us all a massive curveball. It doesn't matter who you are or what you do for a living, no on expected this year to go the direction that it did and it has left many entrepr…

Entrepreneurs work so hard to earn various magazine, podcast and digital media features to promote themselves and their brands - but if they stop doing the work once the feature is out then they miss…

You know you have to use social media to connect with your audience, but the constantly shifting algorithm and the new influx of different channels and methods on how to connect with your audience ha…

Does this sound familiar? You have done some amazing things in your career, but sadly you never actually recognize your accomplishments because you instead put unattainable and unrealistic conditions…

News publications are reporting that upwards of 60% of Americans with gym memberships have cancelled or will cancel their memberships and have no plans on ever returning to a gym post Covid-19. What …

Earned media gets four times the engagement that paid advertising does - which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targ…

We understand why media is important but it can be increasingly frustrating for entrepreneurs as they are going through the motions of pitching to editors, journalists and hosts and are not hearing b…

If you are not receiving responses from your pitches to magazines it is because one of two reasons. The first is that the editors are busy, haven't noticed or just don't ned you right now. The second…

The launch of a brand is more than simply the release of a product or service to the marketplace. As our guest on Beyond the Image can attest to, a brand is truly about the emotion you bring to the w…

Getting featured and interviewed on podcasts is one of the best branding and marketing techniques an entrepreneur can take. But much like pitching to magazines, many are left unsure of what steps to …

What was once working before is no longer working. The idea that if we simply posted enough content that eventually a percentage of our audience would see it and would want to hire us and work with u…

In this episode of BEYOND THE IMAGE, host James Patrick discusses the difference of earning media traditionally by getting published in print magazines (or even newspapers) versus the new trend of ea…

Imagine taking what is essentially just your side hustle and turning it into not just another job, but a 7 figure career! That is exactly what our guest on today's episode of Beyond the Image did!

Je…

Being an entrepreneur is hard, it is grueling and it can be unforgiving. But should you quit or should you stick with it?

In this episode of Beyond the Image, host James Patrick discusses the primary…

In this episode of BEYOND THE IMAGE, host James Patrick gets to chat with Kelsey Eyers, the founder of Sweat CBD on the creation of her brand.

The show covers the ideation of the product, developing …