Beyond the Image Podcast

In this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of business leads you are getting.

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In this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in magazines.

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In this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is.

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In this episode of Beyond the Image, host James Patrick chats with renowned photo editor and photo director Brad Smith. The two discuss Brad's impressive resume which includes working for the White H…

In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years…

In this episode of Beyond the Image, host James Patrick discusses the destructive thoughts and actions that creative entrepreneurs need to stop doing.

The show covers a variety of items that asks lis…

In this episode of Beyond the Image, host James Patrick chats with Jesse Reiter, the Photo Editor of Golf Magazine

James and Jesse discuss his 15 year career at the publication, how artists are confr…

In this episode of Beyond the Image, host James Patrick discusses the difference between good and bad competition.

Specifically he addresses what makes a good competitor and why we should strive to c…

In this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine's Director of photography, Karen Frank. 

James and Karen discuss the success of their careers and the backgrounds …

In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand.

Ian majored in photography in college and …

In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill. 

The two chat about Matt’s background as a journalist an…

In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building …

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts.

Specifically he addresses the importance of co…

In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appea…

In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year.

The episode covers proact…

In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte.

In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free.

The word "free" is perhaps the biggest F-word in all the creative industry. Artists, …

In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign.

Specifically the show covers how to drive traffic from social media to your web…

In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts.

Although this is counterintuitive from what we tend to do, the re…

In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice.

Specifically the show covers how always working harder can lead to burn out physically…