B2B Insights Podcast
The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.
Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.
Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.
Subscribe today for your monthly dose of exclusive insights from the b2b market experts.
- Update frequency
- every 15 days
- Average duration
- 41 minutes
- Episodes
- 68
- Years Active
- 2020 - 2025
#7: The Importance of Innovation to Stay Ahead w/ James Gibson (Michelin)
This week marks the first episode in our “Insights Inside” series where we speak to business leaders to find out how they’re responding to the current crisis. Joining us today is James Gibson, Insigh…
#6: Customer Experience – More Important Than Ever in Times of Uncertainty
This week I’m joined by Shep Hyken, a customer service and CX expert and the Chief Amazement Officer of Shepard Presentations. Shep is a New York Times and Wall Street Journal bestselling author and …
#5: Diana Stewart, President of EnvirOx, on Cleaning Best Practices and the Role of Marketing During COVID-19
The cleaning industry is essential in addressing the current pandemic caused by COVID-19. EnvirOx is a leader in the manufacturing and marketing of environmentally preferred cleaning technology, and…
#4: Lorraine Martin, CEO, NSC on Navigating the COVID-19 Crisis
Lorraine Martin, President and CEO of The National Safety Council joins us to discuss how employers can navigate the COVID-19 crisis. Lorraine shares her three-fold strategy; being smart, being prepa…
#3: The Power of Brand
This week I’m joined by Antoine Philippe, a hugely experienced and lifelong b2b marketer. Antoine’s illustrious career has seen him head-up marketing, brand management, product management, customer e…
#2: What Makes a CX Leader
What do brands delivering best-in-class customer experience do differently than the rest? In this episode I’m joined by Oliver Truman, Head of Research & Analytics at B2B International, to discuss th…
#1: How B2B Brands Can Win With Emotion
How important is emotion in driving b2b behavior? In this episode I’m joined by Conor Wilcock, Director of Business Development & Sales at B2B International, to share the findings of our recent ‘Stat…
#0: Intro to the B2B Insights Podcast
Welcome to the B2B Insights Podcast, the show created to give b2b marketing and insights professionals the valuable insights and tactical takeaways they need to develop winning strategies. My name is…