B2B Insights Podcast
The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.
Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.
Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.
Subscribe today for your monthly dose of exclusive insights from the b2b market experts.
- Update frequency
- every 15 days
- Average duration
- 41 minutes
- Episodes
- 68
- Years Active
- 2020 - 2025
#27: CX Masters - Blake Morgan, Customer Experience Futurist
With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on h…
#26: CX Masters - Annette Franz, CX Journey
With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on h…
#25: CX Masters - James Dodkins, Rockstar CX
With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on h…
#24: CX Masters - Bruce Temkin, Qualtrics XM Institute
With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on h…
#23: CX Masters - Ian Golding, Customer Experience Consultancy
With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on h…
#22: CX Masters - Colin Shaw, Beyond Philosophy
With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on h…
#21: We Are Merkle B2B - Matt Harrison, CEO of B2B International
In the fifth and final episode of our new “We Are Merkle B2B” series, Nick is joined by our very own Matt Harrison, CEO of B2B International. Matt joined B2B International in 2001 with a background i…
#20: We Are Merkle B2B - Ryan Vong, Founder and CEO of Digital Pi
In the fourth episode of our new “We Are Merkle B2B” series, Nick is joined by Ryan Vong, Founder and CEO of Digital Pi. Ryan has over twenty years of marketing experience, helping companies transfor…
#19: We Are Merkle B2B - Bob Ray, CEO of Merkle DWA
In the third episode of our new “We Are Merkle B2B” series, Nick is joined by the hugely experienced Bob Ray, CEO of Merkle DWA. Bob started working as a client-side marketer for Fortune 500 tech com…
#18: We Are Merkle B2B - Christoph Becker, Global CEO & CCO at gyro
In the second episode of our new “We Are Merkle B2B” series, Nick is joined by Christoph Becker, Global CEO & CCO at gyro. Christoph has been the driving force behind the reinvention of B2B marketing…
#17: We Are Merkle B2B - Michael McLaren, Global CEO of Merkle B2B
In the first episode of our new “We Are Merkle B2B” series, Nick is joined by Michael McLaren; Global CEO of Merkle B2B. Michael is a successful and dynamic business leader who has held a variety of …
#16: How to Embark on a Digital Transformation Journey
This week Matt Powell is joined by Steve Chad, Customer Engagement Manager at PFU, a Fujitsu company. They will be discussing how to embark on your digital transformation journey and ensure the resul…
#15: Increasing Customer Satisfaction Through Digital
Simi Dhawan is joined by Gabe Schlake, Global Head of Customer Success at CPA Global, to discuss what digital transformation really means and why it’s the foundation of customer success. Hear why dig…
#14: Creating a Customer-Centric Digital Experience
Our Head of Growth Nick Hague is joined by Iain Valentine, the CEO of Isobar UK&I for an in-depth discussion around building a customer-centric digital experience.
From our recent COVID Tracker resea…
#13: The Changing Workforce
This week I’m joined by Simi Dhawan, who works alongside me as a Research Director at B2B International. With COVID-19 accelerating changes to working cultures in organizations around the world, we d…
#12: The Importance of an Agile Strategy w/ David Ward (Irwin Mitchell)
Today on Insights Inside, I discuss agile strategies and “the new normal” with David Ward, Group Sales and Marketing Director at Irwin Mitchell. Find out how they’ve flexed their operating model so q…
#11: The Importance of Selling on Value w/ Steve Laborda (ValueBizbooster)
This week on Insights Inside I talk to Steve Laborda, Founder of ValueBizbooster. ValueBizbooster is a consultancy designed to educate others on value selling and how to deliver organizational transf…
#10: The Role of Strategists to Deliver New World Success w/ Rhys Taylor (gyro)
This week on Insights Inside, I talk to Rhys Taylor, Head of Strategy APAC for gyro. gyro are the first full service, global creative B2B powerhouse. We discuss the importance of placing your custome…
#9: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)
This week on Insights Inside, Matt Powell talks to Jane Frost, CEO of the Market Research Society. An industry leader within the research space, Jane discusses the importance of businesses continuing…
#8: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)
This week on Insights Inside, my B2B International colleague Matt Powell is joined by Theo Kroese, the Founder of Moving As One. Theo previously led the global marketing strategy at Mammoet, and has …