All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
CEO Selene Dior of Vitae Apparel joins The ATFW Industry Series podcast to share how she started her own swimsuit and fitness apparel line at the age of 18. In a few short years she had transformed h…
Delvin Breaux Sr. is changing the game and the conversation around mental health.
Men statistically have been less vocal over mental health struggles and less likely to seek treatment when needed. Whe…
Bodybuilder Tyler Okowinsky joins The All Things Fitness and Wellness Celebrity Series podcast to share his journey to winning an IFBB Pro Card.
Okowinsky does not hold back as he opens up about the l…
Chris Craytor, CEO of @ACACFitness and Welld, joins The ATFW Industry Series with a candid look at the current climate and challenges health club operators face.
In this episode Craytor shares the big…
On this episode Andrea Ross joins The ATFW Celebrity Series Podcast. Ross is a multi-skilled athlete and stunt performer. She boasts a stacked skill set of acrobatics, parkour, gymnastics, taekwondo …
When we face rejection it can become very easy to give up.
Daniela Dib has simply used every NO as a reason to peddle faster and harder toward her goals.
In this episode Dib shares her storied tale of …
Nunzi aka "Da Bootee King" is widely known on social media for his 46 inch peach. He is a certified nutritionist, personal trainer, entrepreneur, life coach, and Tik Tok sensation. People may make AS…
The relationship between Canadians and physical activity is in crisis. Staggering statistics illustrate the fact that over three quarters of Canadians are not getting enough exercise and the conseque…
Many industries have had to navigate turbulent times due to unprecedented circumstances since 2020.
On this episode of The ATFW Industry Series Podcast, Chris Smith, CEO of Fitness World shares his ca…
Mark Mastrov has often been referred to as the "Steve Jobs of the Fitness Industry" and "The Godfather of Fitness." He has influenced the careers of many who have continued to go on and evolve in the…