a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.
- Update frequency
- every 10 days
- Average duration
- 43 minutes
- Episodes
- 93
- Years Active
- 2017 - 2021
14 - How a Google search led to a successful brand - with Dustin Paisley of Local Laundry
In this episode, you’ll hear the very humble beginnings of what is now a successful growing brand. Dustin Paisley, one of the founders of Local Laundry, tells the story of how with passion, drive and…
13 - Why and how to collaborate
With diminishing brand loyalty, collaborations can be a great way to engage your audience in a much more meaningful way. In this episode, I walk you through the types and benefits they can bring your…
12 - Social media tips and how to collaborate with influencers - with Mike Morrison
An interview with Mike Morrison, the writer of the popular Mike’s Bloggity Blog, a social media influencer and creator of Social West, a digital marketing conference. Mike shares many tips on how to …
11 - Collaboration: Why together is better - with Jim Button
In this episode, I interview the one and only Jim Button. Besides being an incredible marketer, brand strategist, and entrepreneur, Jim is a connector and a community builder. He builds purpose-drive…
10 - How to find your "Why"
In this episode, I walk you through the steps you need to take to find your “why” statement or your brand purpose. Every organization needs an internal motto that moves staff and inspire audiences. I…
9 - How to tell your story - Dave Kelly
In this episode, Dave Kelly an accomplished actor, MC, a gifted storyteller and an excellent interviewer with over 23,000 interviews shares his tips on how to tell your story in a way that is interes…
8 - What business are you really in?
In this episode, I talk about why it’s so important to answer the question “What business are you really in?”. It’s a simple question that almost seems absurd to ask. After all, it’s obvious what bus…
7 - Why non-profits need to rebrand - with Jeff Dyer
Jeff Dyer, past Executive Director of Accessible Housing and current Chief Executive Officer of the Boys and Girls Club of Calgary, talks about his experience through the rebrand of Accessible Housin…
6 - Rebuilding a gelato brand from the ashes - with James Boettcher
In this episode, James Boettcher, owner and Chief Idea Officer of FIASCO Gelato tells the story of how at age 25 and with $1,800 to his name, he purchased a very small FIASCO Gelato scoop shop. Ten y…
5 - Five essential elements of a brand
Have you heard people say, "Your brand is not your logo"? They are right, but if your brand is not your logo, what is it exactly? In this episode, I'll walk you through the five main elements of a br…
4 - How ATB Financial is building a cult brand - with Carol Shmygol
In this episode, Carol Shmygol, Head of Marketing and Brand for AT Financial, describes ATB’s journey in defining and implementing their brand. Not an easy task particularly when you have over 5,000 …
3 - How research helps craft winning brand strategies - with Mathew Stone
In this episode, we talk to Mathew Stone, Co-founder of Stone-Olafson. Mathew walks us through the importance of research to establish solid brand strategies and how anyone, regardless of budget, can…
2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce.
In this episode, you’ll learn how Adam Legge, president and CEO of the Calgary Chamber of Commerce, did the most difficult thing any brand can do, transform its brand from a negative to a positive br…