a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

In today’s episode we tackle the questions of; What is the role of businesses in shaping our future? What is the value of brand and how can brand help business stay focused while being able to adapt …

We know we have a good product but how do we convince our audience to buy from us or donate to our cause? In this episode, I go into detail about what are the main factors that influence the buying p…

Opening a business is not easy. Now imagine trying to do so with no previous experience, the driving purpose of creating positive social impact AND trying to revolutionize a whole industry... that’s …

This episode tells the story of a brand that although at a time dominated the market, was at risk of becoming extinct. Because it didn’t take the time to build a brand. This episode will make you re-…

Consumers and talent, are increasingly more demanding and want to engage with purpose-driven brands. Rafael Achondo, founder of Matteria, a talent attraction firm, shares the benefits of purpose-driv…

It’s not easy to stay in business for 100 years, particularly when your product falls out of fashion. Hear from Brian Hanson, Master Hatter, at Smithbilt Hats how they stayed relevant without sacrifi…

It’s hard enough to build a brand for a product or organization, now imagine building a brand for a whole nation! Daniel Valverde, Director of Costa Rica's Nation Brand shares with us how he develope…

Although every person in an organization plays a role in strengthening the brand, leaders have an enormous impact and influence. In today’s episode Ian Chisholm, shares insights on the crucial role l…

Colour is the first thing your audience sees. That first glance is critical in what decision they will make next. Renowned colour expert Angela Wright shares with us tips and insights on how to best …

Lukes Drug Mart has been in business since 1951 but five years ago when Gareth Lukes took ownership, it became a successful business, a community building space and a brand with loyal followers. Find…

How do you turn one of the worst places in town into one of the most desirable ones? Susan Veres did just that and in this episode, she shares with us just how she achieved it in less than ten years.

Packaging must be a reflection of your brand and it can elevate or underwhelm your it. In this episode, you’ll listen from Evelio Mattos, one of the world’s top package designers on how important it …

Building a successful business is tough in any industry but it may even more so in the airline industry. Listen to my conversation with Richard Bartrem, VP of Mktg and Comm. at Westjet on how they bu…

Andrew Obrecht, owner of YYC cycle and YEG cycle, tells the story of how he is creating a passionate tribe and a remarkable brand not based on what they do, spin classes, but on why they do it.

Crisis can hit any moment, a natural or man-made "disaster", lash back in social media or cyber attack. Scott Crockatt, the Director of Marketing and Communications at the Calgary Chamber of Commerce…

"If it ain't broken don't fix it" may be one of the most dangerous sayings when it comes to branding. Most wait to rebrand when things are not going well. David Lui, VP of Marketing for Mark's tells …

In this episode, I interview Joseph Potts and Ed Mrozek directors at the Bow Valley SPCA. Neither has a background in marketing or branding but after implementing some fundamental concepts are seeing…

This is part two of my conversation with Ray DePaul, Director of the Institute for Innovation and Entrepreneurship at Mount Royal University. In this second part of my conversation with Ray we discus…

This is part one of my two-part conversation with Ray DePaul. Ray was also the director of product planning for RIM, the company that brought us the Blackberry. A successful entrepreneur himself, Ray…

In this episode, you’ll hear from Josh Haynam the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. Josh shares…