a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the evolution of the brand and how focusing on their pu…

In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This is a grueling process by which McDonald’s is able …

According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the “fast food” category. How does a br…

Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying …

This is the third and final episode of a three-part series where we go deeper on how to define and operationalize your purpose and core values and how to create and nourish the right culture.

Almost every organization has a set of values, but most don’t know how to live by them. Operationalizing your values, translating them into actions and experiences is very hard to do. In this episode…

There is a lot of information about defining your purpose but there is not a lot on how to find your purpose and even less on how to implement it. This three-part series, will walk you through how to…

Injecting your brand in your spaces enhances the connection with your brand values reinforces your culture, nourishes staff and customer engagement and creates the right brand experiences.

Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires.  In this episode we explore some ways to uncover the infor…

In this episode I’m talking to Barry Enderwick, who helped shape the Netflix brand in its early days. We discuss how Netflix has been able to continuously change and adapt, staying on top of its game…

Most brands dedicate resources to carefully select the right images and although sound can make an image much more powerful very few brands spend time selecting the right sounds.

Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it’s a good one and how to bring that purpose to life which is the hardes…

Swell Bottle was not the first to come up with a multi-use water bottle but how did they get the attention of people like Oprah, publications like Vogue and retailers like Starbucks? What is the magi…

Lush Cosmetics is not afraid to stand for what they believe in and what they are against. In this episode Brandi Halls, Brand Director North America, shares with us how Lush lives by their values, ho…

Social enterprise may likely be the new business model. In this episode I’m talking to Dave Cree, co-founder of Common Good Linens. Get a behind the scenes on a successful social enterprise that is h…

With 1 billion users spending an average of 53 minutes a day on the app, 50% actively following brands and 72% purchasing from them, Instagram is a platform you should be at. But how can you use Inst…

What makes a remarkable brand, well…remarkable? What are their characteristics? What decisions their leaders make? What goals they pursue? Do they share similar attributes? More importantly, what can…