What If? So What?
What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Vice President Strategy, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
- Update frequency
- every 14 days
- Average duration
- 27 minutes
- Episodes
- 67
- Years Active
- 2020 - 2025
What if Data Has Become the Customer Experience? An Interview with Arvind Murali
Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how…
What if You Could Deliver Anything as Soon as It Was Valuable? An Interview with Jeff Small
Kim interviews Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformati…
What if Every Brand Went Direct to Consumer? An Interview with Jon Bostock, CEO of Trumans
In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? We interview Jon Bostock, best-selling author, innovator, co-found…
What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge
The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing y…
What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard
No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whethe…
What if Everything Really Is Digital?
In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite …
Introducing What If? So What?, a Podcast from Perficient
Are you trying to figure out what digital means for your business? Then What If? So What? is the podcast for you. Join hosts Jim Hertzfeld, and Kim Williams-Czopek, part of Perficient’s Digital Strat…