What If? So What?
What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Vice President Strategy, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
- Update frequency
- every 14 days
- Average duration
- 27 minutes
- Episodes
- 67
- Years Active
- 2020 - 2025
What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity.
Connect with…
What If Digital Business Is Business As Usual?
In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we kn…
What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation …
What If You’re Thinking About Innovation All Wrong?
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it…
What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne
In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simp…
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris Echelmeier
In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level…
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succ…
What If Mark Cuban Joined Our Podcast?
In our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his m…
What If You Could Know Your Customers Like You Know Your Family? An Interview With Pegasystems Matt Nolan
In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it mean…
What If Everything You Need to Market a Product Came from Customers? An Interview With Optimizely's Mike Bernard
In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you n…
What If Innovation Was Easy?
In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert…
What If Strategy Is Really in the Execution?
In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape…
What If You Could Reinvent Retail... Again? An Interview With Spotify's John Gregory
In this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital …
What If You Could Meet Your (Clothes) Maker? An Interview With Logility's Shawn Reynolds
In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and w…
What if Your Personal and Professional Brand Could Be the Same? An Interview with National Geographic's Kelsey Flora
In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest br…
What if You Never Had to Go to Your Doctor's Office Again? An Interview With Adobe's Tom Swanson
In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’…
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Marketing Mojo's Lisa Bowman
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern mark…
What If You Could Speak Marketing and IT? An Interview With Assurant's Robert Nelms
In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership.
Connect with Robert Nelms, Head of Digital at Assurant.
Connec…
What if You Could Innovate On-Demand? An Interview With The Hershey Company's Andy Hunt
In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value.
Conn…
What if Execution Really Is Strategy?
Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misunderstood in digital and explain how to bring the…