Unboxing Ecommerce: Operations Behind Online Brands

This week James and Jennifer order from Bed, Bath, and Beyond with special guest, Michelle Hsiao, the CEO and Founder of Revenue Growth Advisors. Michelle brings a wealth of experience to the table, …

James, Jennifer, and their guest Cody Berenson (Siddhi Capital) order Cometeer Coffee and are captured by its specialness.

Why Cometeer Coffee?  A Food/Beverage Operator thought this disruptive produc…

James, Jennifer, and their guest Jeff Kaiden (Capacity, LLC) order Summer Fridays' hero product and then some.

Research included these sources:

• Summer Fridays:  https://summerfridays.com/pages/about
• Tod…

James and Jennifer wrap their heads around Temu.

Why Temu? We wanted to understand how this Chinese app came out of nowhwere and its influence on American shoppers.

Research included these sources:

• Temu…

James and Jennifer order from Rooted and admire the iterations.

Why Rooted?  Perishable items add complexity to shipping that would be fun to explore.

Research included these sources:

• Rooted:  https://h…

James and Jennifer order from Warby Parker and feel trusted.

Why Warby Parker?  Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance.

Research included these sources:

• W…

James and Jennifer go off-format to discuss Returns with a panel of experts at Manifest Las Vegas. Special guests Jeff Wolpov (SVP, Ryder Ecommerce), Jonathan Poma (CEO, Loop), and Kyle Bertin (CEO, …

James and Jennifer order from Bloomingdale's and guest Maia Benson (ex-Shopify) gets free shipping from Bangalore, India.

Why Bloomingdale's / Macy's?  Our first guest ever Maia Benson talks about nos…

James and Jennifer order from Urban Outfitters and James falls apart.

Why Urban Outfitters?  They are a sophisticated family of demographic-oriented businesses.

Research included these sources:

• URBN:  h…

Community and connection come up more than once as James and Jennifer consider Powell's e-tail backend like an archaeological dig into the past. Once they get their packages, they go absolutely banan…

James and Jennifer order from netflix.shop.  Jennifer is not impressed with the shopping experience, surprising James, who didn't have the same visceral reaction.  They talk about localization and ge…

James and Jennifer order from Bombas and receive their first-ever package without a packing slip.  They get emo over workers in ecomm, about dry, healthy feet, and about their orders generating goodn…

James and Jennifer talk about a recent dog-sitting adventure and a Mattress Factory mystery before they order socks from Stance. They get into Stance's ties to skateboarding, Rihanna, and artists the…

James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to un…

James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' jour…

Unboxing Ecommerce is coming soon to your favorite podcast places.

Episodes drop every other Tuesday starting November 7th.

James and Jennifer order products from brands to analyze the shopping experie…