Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
- Update frequency
- every 14 days
- Average duration
- 48 minutes
- Episodes
- 36
- Years Active
- 2023 - 2025
Rhoback with Matt Hertz
James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partner…
Brightland with Kevin Lawton
James and Jennifer are joined by Kevin Lawton, founder of The New Warehouse podcast and blog, which he launched in 2019 to bring awareness to the warehousing industry. With 13 years of experience in …
Loop Earplugs with Hillary Hughes
This week James and Jennifer are joined by Hillary Hughes, Principal at Foster Garvey, a full-service law firm with 150 attorneys across six offices in the U.S. Hillary is a business, food & beverage…
1st Phorm with Derek Loftus
This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting…
Tuckernuck with Kate Klemmer Terry
This Week on Unboxing Ecommerce James and Jennifer are joined by Kate Klemmer Terry, Chief Commercial Officer at Outerspace, a 3PL company redefining fulfillment for mid-to-high-end brands. With exte…
Ghia with Robyn Young
This week on Unboxing Ecommerce, James and Jennifer are joined by Robyn Young, an entrepreneur, brand strategist, and founder of Young & Co, an indie creative partner for startups to scaleups. With a…
A Year of "Get To That Box"
Let’s get to the box—and this time, it’s a big one! Jennifer and James are celebrating an entire year of Unboxing Ecommerce, and this special episode is all about reflecting on the 28 episodes so far…
Momofuku Goods with Moni Kupczak Ainslie
On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores…
Taco Bell
On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food gian…
Tracksmith with Blair Beckwith
On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He …
Magic Spoon with Maggie Barnett, Esq
On this episode of Unboxing Ecommerce, James and Jennifer order from Magic Spoon with special guest, Maggie Barnett, Esq. Maggie is the COO of ShipHero, overseeing operational, legal, managerial, and…
Hugimals World with Christina Vanacore
On this episode of Unboxing Ecommerce, James and Jennifer order from Hugimals World with special guest, Christina Vanacore. Christina is a Certified Launch and Business Strategist, who provides launc…
Vida Bars with Luisa Salcedo
On this episode of Unboxing Ecommerce, James and Jennifer order from Vida Bars with special guest, Luisa Salcedo. Luisa is a seasoned Fractional COO with over a decade of experience in Operations. Sh…
Milk Makeup with Tyler DeLarm
On this episode of Unboxing Ecommerce, James and Jennifer order from Milk Makeup with special guest, Tyler DeLarm. Tyler, Head of Demand Generation at Undigital, is a seasoned business leader and ma…
Outlier with Nima Elyassi-Rad
Welcome to Season Two! On this episode of Unboxing Ecommerce, James and Jennifer order from Outlier NYC ("Outlier") with special guest, Nima Elyassi-Rad. Nima is a technology executive and investor. …
Psycho Bunny with Aaron Schwartz
On this last episode of Season One, James and Jennifer order from Psycho Bunny with special guest, Aaron Schwartz. Aaron is the cofounder of Orita.ai and has previously served as President at Loop Re…
Alter Eco with Ashley Zager
This week James and Jennifer order from Alter Eco with special guest, Ashley Zager. Ashley cut her teeth in CPG taking The New Primal from a part-time, online beef jerky company to managing 25 skus …
Anthropologie with Monique Benoit
This week James and Jennifer order from Anthropologie with special guest, Monique Benoit, a Senior Merchant leading BIPOC Brand Development at Ulta Beauty and fellow podcast host of Scaling Emerging…
Skratch Labs with Amanda Hofman
This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to …
Dieux with Mary Wiegand
This week James and Jennifer order from Dieux with special guest, Mary Wiegand, the Founder and CEO of Boon, LLC. Mary brings over 16 years of demand planning experience across a multitude of retail…