Trade Show University for Virtual & Live Events
Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!
Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.
If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?
To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 273
- Years Active
- 2019 - 2025
190 - How to Secure Sponsors Successfully - with Roberta Vigilance
Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to sec…
189 - GO FOR NO! How more No's Lead to YES! with Andrea Waltz
Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been te…
188 - 9 Common Trade Show Mistakes that Crush Profits
There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one):
- Not Setting Goals - saying you want to get …
187 - Perfect Pairing 10 - MORE Branding with Food & Wine - with Michael Green
Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine!
Episode #10 - MORE Branding using Food and Wi…
186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped
Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – peo…
185 - PRO Tip 6 - How to Follow Up Effectively with All Types of Leads
Trade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way!
- There are different types of leads. Some cool,…
184 - Best Practices for Max ROI from the Show Floor - with Roger Vartanian
Learn real-world success practices from an exhibitor who has worked over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk.
Proud to have jo…
183 - Perfect Pairings 9 - Orchestrating from the First Contact - with Michael Green
Do you have your entire Attendee Journey orchestrated ahead of time? Join us for this quick yet important conversation today!
Welcome to another in our series of 5-minute podcast episodes called...
Pe…
182 - Turn Your Visual Brand into a Profitable Selling Stage with Amy Lokken
With over 27 years of experience in the design industry, Amy Lokken, founder and inventor of Müd Modular, knows how to create spaces that sell. No matter if your selling is online, or at a tradeshow,…
181 - PRO TIP 5 - Increase Traffic with Free Marketing Tools for Shows
If you want to maximize the Traffic to your Trade Show booth, then you have got to take advantage of all the FREE Marketing Tools available to you! Some you know, and others you need to seek out. B…
180 - Big Business Marketing Tactics for Niche businesses - with Micaela S. Benn
Can Niche or Micro-Niche businesses thrive at Trade Shows? This guest brings tons of big business marketing experience and gives the tips and tactics niche businesses can use to have huge success!
Mi…
179 - PRO TIP 4 - Think Like an Exhibitor!
Welcome to PRO TIP #4! Show Planners and Associations, this is directed at you!
PRO TIP #4 is to Think Like an Exhibitor.
If you want more successful shows going forward, growing shows, higher renew…
178 - Web3, NFTs & Community Building are the Future - with Rachel B. Lee
We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows.
Ra…
177 - Should you have Entertainment at your Off-Site Event? with Michael Green
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Episode #8 - Should You have…
176 - Events & Retreats on Cruise Ships! - with Rita Perez
Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups!
Rita M. Perez is founder of RitaVentures, a tra…
175 - PRO Tip 3 - Think Like an Attendee
Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee!
So many exhibitors get so wrapped up in themselves and talk…
174 - Why Phishing is so Dangerous & How to Protect Your Company - with Brian Scott
We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, …
173 - Perfect Pairings 7 - How to get people to Show Up to your Networking Dinner
Welcome to another in our series of 5-minute podcast episodes called...
Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
Episode #7 - How to get peop…
172 - Brand Storytelling to Uplevel Your Events - with Rachel Polin
We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories?
Here to share the power of Brand Storytelling and how it can uple…
171 - PRO Tip 2 - Get Your Team Excited for the Possibilities
Trade Show PRO Tip #2 – Get your team excited about the possibilities
Trade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just …