Trade Show University for Virtual & Live Events
Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!
Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.
If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?
To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 273
- Years Active
- 2019 - 2025
210 - Charity is Good Business - with Michael Green
Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your busine…
209 - Amplify your Message thru Power of Production - with Marc Collins
Do you think about Production when creating your exhibits and shows? My guest today talks about how powerful Production can be!
Marc Collins, co-founder and Executive Producer of Odyssey Creative, be…
208 - How to Create Strategic Memorability - with Rama Beerfas
Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products th…
207 - Finding Your WHY Leads to Success - with Joel Bromley
Find your WHY and Find Success!! Businesses that have more locked in and enthusiastic workers at trade shows will draw in and engage with more attendees. You get more enthusiasm when you find your …
206 - Adapting Trade Shows for the Future - with Marlys Arnold
When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever…
205 - What is a Trade Show Coach & Why You Need One
What is a trade show coach? Why hire one? And what can they do for your business?
First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headac…
204 - Making Sense of Data Exhibitors should Expect - with Vinnu Deshetty
Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of b…
203 - Trade Show Budget Breakdown & Critical Missing Items
In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you're spending too much or too littl…
202 - Women in Events: Opportunities, Mentoring & More - Abby Ingraham & Madison Frye
There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month!
Join Map Your Show's Regional Vice Pres…
201 - Why Your Event needs a Crisis Communications Plan - with Tessa Drayton
When you host an event and something happens that wasn’t expected, how would you handle the situation?
Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Commu…
200 - 12 Reasons Why Trade Shows are the BEST Marketing Tool
If you are not convinced, then please reach out to me!
1. Connect with & qualify more of your target audience quickly
- If you’re at the right show! Only be at shows where your target audience is.
- Vid…
199 - Creating Memorable Experiences from Professional Haunted House Actor
Have you been to a Haunted House? What was your experience like? In this episode, we will talk about Haunted Houses and the memories it leaves us.
On the show, we have Roger Miller - a special FX make…
198 - Focus on the Customer & UFI Trends to Watch - with Kai Hattendorf
What worries you this 2023? Are there trends you need to watch out for? In this episode, we focus on customers and also discuss the flows, ins, and outs of the industry.
Kai Hattendorf graces the podc…
197 - Tips & Predictions from the Pros at IAEE's Expo! Expo!
I attended IAEE's Expo! Expo! 2022 conference held in Louisville, KY and was able to get some of the EventProfs there to share some Tips and Predictions for exhibiting in 2023!
Featured in this episod…
196 - There's Always a Plot Line - Finding the Story in your Event Flow
Do you go to events, exhibits, or trade shows, but completely forget what it was all about? In this podcast episode, we talk about the story in an event flow. We talk about the plot, because there is…
195 - Creating a Full Video Strategy, Content Creation & Repurposing
Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities …
194 - Demand Gen vs. Lead Gen - with Vanessa Zangardi
What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on?
Helping us answer these questions i…
193 - Creating Your Booth Flow and Attendee Journey in 2023
One of the most impactful and strategic moves you can do for your trade shows in 2023 is to Create your Booth Flow!
If you’re not familiar with the term Booth Flow, it’s just what it sounds like – h…
192 - Tips to Connect with those who DON'T Show Up!
Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine!
Episode #11 - Tips to connect with those who …
191 - PRO Tip 7 - Effectively Using Your Cell Phone at Your Booth
Trade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away - and that's still good advic…