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Totally Hyped - The Small Business Marketing Podcast - Podcast

Totally Hyped - The Small Business Marketing Podcast

 Cale Guin

Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.

Business How To Marketing Education Entrepreneurship
Update frequency
every 5 days
Average duration
24 minutes
Episodes
66
Years Active
2020 - 2025
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Clarifying Objectives to Guarantee Marketing Success

Clarifying Objectives to Guarantee Marketing Success

Learn how to prevent the most common reason for failure in any marketing project.

  • hear real examples of instances where the issue killed projects
  • Learn how to articulate your business objectives and en…
00:15:23  |   Thu 05 Aug 2021
Improve Marketing Success Rates by 87%

Improve Marketing Success Rates by 87%

According to over 3,000 marketers, marketing projects fail 87% of the time. 

  • Learn what causes the failures and how to make sure your projects succeed.
  • Find out what to look for so you can see warning …
00:13:28  |   Tue 03 Aug 2021
Customer Experience with Ashton Henry

Customer Experience with Ashton Henry

In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely …
00:38:52  |   Fri 14 May 2021
Does My Company Need a Blog?

Does My Company Need a Blog?

Do you really need a blog?

Is your company going to produce the content internally?

Will you hire someone to produce your blog content for you?

Are there easy ways to produce content?

00:08:46  |   Sat 03 Apr 2021
Understanding Website Analytics with Andy Crestodina

Understanding Website Analytics with Andy Crestodina

  • What's really important to understand about web analytics
  • Where to find the most important stats in Google Analytics
  • How to track online marketing efforts
00:51:03  |   Thu 01 Apr 2021
Marketing on a shoestring budget

Marketing on a shoestring budget

Limited budget or no budget, you still have to promote your business. Hear an example of 100% Free Marketing that works!
00:13:52  |   Wed 31 Mar 2021
The Best B2B Advertising with AJ Wilcox

The Best B2B Advertising with AJ Wilcox

Answers to these questions and more

  • Why LinkedIn over other platforms such as Facebook, Google Ads, Bing, etc.?
  • How can you control your budget on LinkedIn?
  • What made your successful projects so success…
00:48:31  |   Sat 27 Mar 2021
Should My Company Be On Social Media?

Should My Company Be On Social Media?

Should I really be on social media? Now, this is a question that gets asked all the time. First of all, I want to make sure that I preface this answer by saying, if you do it on your own, it's one th…
00:06:37  |   Sat 27 Mar 2021
The Best Way To Improve Marketing Performance

The Best Way To Improve Marketing Performance

There is a lot that goes into great performing ads, including luck. However, if you want to improve the performance of your marketing and advertising effort, there is one thing that will always work.

00:07:30  |   Fri 19 Mar 2021
Why Are Your Digital Marketing Projects Failing More Often Than Not?

Why Are Your Digital Marketing Projects Failing More Often Than Not?

Why does digital marketing fail more often than it succeeds?

What you can do to ensure success.

00:10:02  |   Mon 15 Mar 2021
Question: How often should our website be redesigned?

Question: How often should our website be redesigned?

The question for this episode comes from Ogden, Utah.

The question is; how often should our website be redesigned?

This is a great question in particular because small businesses are not using their we…

00:06:09  |   Sun 14 Mar 2021
Data Analytics for Small Business - Market Research with Kathy Steinberg of Harris Poll

Data Analytics for Small Business - Market Research with Kathy Steinberg of Harris Poll

For small businesses, market research seems out of reach – too expensive. But when you really need information, how much does it cost you to go without? What would it mean to your business if you had…
00:47:09  |   Thu 04 Mar 2021
The Best Data Analytics Story Ever

The Best Data Analytics Story Ever

Thanks to Ray Dalio and Adam Grant whose books, Principles (Ray Dalio) and Think again (Adam Grant) inspired me to use my story to help small businesses.

Principles: Life and Work

Think Again: The Powe…

00:20:18  |   Mon 01 Mar 2021
Content Marketing for Small Business with Guest Robert Rose

Content Marketing for Small Business with Guest Robert Rose

Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world's most recognizable brands. He agreed to sit down with me and discuss content marketing related to sm…

00:30:30  |   Mon 15 Feb 2021
LinkedIn Expert Wayne Breitbarth

LinkedIn Expert Wayne Breitbarth

Here are a few important things Wayne said...

"...if their profile is sparse and you're saying, well, I'll just send them a connection request. Listen, this dude doesn't know his password! You are was…

00:48:23  |   Tue 09 Feb 2021
Jingles That Made Brands Famous

Jingles That Made Brands Famous

As it relates to my mission of simplifying marketing for small businesses, this episode shows examples of catching lightning in a bottle, what it really takes to stand out in more traditional mediums…

00:16:22  |   Thu 04 Feb 2021
Website Design and Development with Ansley Fones

Website Design and Development with Ansley Fones

Website design and website development are key to success in today’s marketing. Your website should be as much your home base as is your brick and mortar location if you have one.

If you’re in the mar…

00:58:52  |   Tue 02 Feb 2021
Today's Marketing - What Works and What Doesn't Work

Today's Marketing - What Works and What Doesn't Work

When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here's the answer.
00:04:12  |   Thu 28 Jan 2021
Quickie - 10 Minutes to Better Rankings in Google

Quickie - 10 Minutes to Better Rankings in Google

In today's marketing, SEO is one of those topics that are difficult to wrap your head around. SEO is a little art and a little science. It stands for Search Engine Optimization. SEO aims to get a web…

00:10:03  |   Mon 25 Jan 2021
Don't Do This If You Want To Succeed at Marketing

Don't Do This If You Want To Succeed at Marketing

Small Businesses that aren't marketing firms tend to fall into a trap that wastes a lot of money and causes a huge failure in achieving results. You can spot the issue from a mile away when people ma…

00:08:15  |   Thu 21 Jan 2021
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