Totally Hyped - The Small Business Marketing Podcast
Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
- Update frequency
- every 5 days
- Average duration
- 24 minutes
- Episodes
- 66
- Years Active
- 2020 - 2025
Why your not getting the leads you expect and what to do about it
Leads, prospects, opportunities, oh my!
If lead generation seems out of your hands and you're at the mercy of 3rd party lead generators, OR if you think you have this whole lead generation thing licke…
Startups Post-COVID-19 Innovation, Finance and Talent with The Harris Poll
I talk with Yassir Hassan of The Harris Poll. Director of Brand Strategy and Insights, and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insig…
Small Business Recovery from COVID with Harris Poll
TotallyHyped.com to download the white paper and for direct access to Harris Poll
Sales and Marketing Harmony
Learn about the benefits of creating a cohesive team between Sales and Marketing. Hear a few examples of successful relationships and how can achieve such harmony.
Inbound Marketing Vs. Outbound Marketing is BS
Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and …
Rent A Marketing Executive
Learn how to add a seasoned marketing executive to your team without the commitment or expense.
The Advantage of Radio in Today's Marketing
While there may not be a better platform for building brand product and event awareness, radio's often overlooked in today's misguided digital-first world.
In this episode, you'll learn that if you wa…
Marketing Hype Kills Small Businesses
Easily avoid the budget-killing hype that is rampant in today's marketing industry.
Managing a Comprehensive Marketing Strategy
Learn how to effectively manage the complexities of comprehensive marketing strategies
You're Measuring the Wrong Things
Learn how to differentiate BS measurements from measurements that matter - they either achieve results or provide actionable understanding,
Simplify Marketing and Advertising
Use a marketing consultant to connect the dots between marketing and advertising and achieving your business goals, Save time and money while avoiding stress.
Emotions, Ego and Bias Can Kill your Marketing Results
Learn to untangle egos, biases, and emotions that get in the way of successful marketing.
Marketing Jargon Sucks: It's costing you dearly
Learn how to cut through the nonsensical jargon and misinformation and get straight to improving your business without having to decipher it all.
Manage the "Shoot first. Aim later" mentality in today's marketing
Manage your budget with knowledge and patience to realize faster, more successful marketing results.
Learn how to take one or two extra steps that will result in getting better outcomes, saving money,…
Define and Defend the Commander's Intent
If you want a real improvement for your business, learning to define your objectives in a manner that overcomes any barrier is the most compact change you can make.
Learn how to make sure your marketi…
Everybody Thinks They Are a Marketer and It's Killing You
Stakeholders and anyone who has their ear can cause a tremendous lack of focus in any marketing project. If it is not identified and dealt with it will kill many projects. Unfortunately, dealing with…
Avoiding the Inherent Conflict of Interest Between Marketing Agencies and Your Business
If you did not know there was a conflict of interest between marketers and your business, you don't know how much better your marketing projects can be.
- Learn to identify when the conflict arises
- Learn…
Get Faster Results From Your Marketing
Learn how marketing projects are delayed and how to prevent delays.
- Learn from real stories how to identify pitfalls
- Lear processes to automatically avoid delays and costly time-wasting tactics that pl…
How to Reduce Marketing Costs and Get Better Results
Learn where most marketing projects waste money and how to avoid costly, yet common missteps.
- Learn to identify common reasons marketing budgets get out of control
- Hear real stories from over 25 years …