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The Write Connection - Podcast

The Write Connection

The Write Connection podcast is designed to help you choose the right words and stories in your business content to create authentic connections with prospects, clients, partners, and colleagues. Meet Your Host... Katherine Burrows... Founder and CEO of Katherine Burrows Creative, creator of the Business Character Analysis, and Creative Content Strategist. As a lifelong writer and a professional copywriter for the last 12 years, I’ve noticed that so many coaches, speakers, and entrepreneurs really struggle to get the engagement and response they need from their content. That’s why I developed a really unique and powerful tool, specifically for entrepreneurs, speakers, and coaches, who are fed up with not achieving quality connections with their audience. Unlike a lot of other content creators, who still use formulas and metrics, I help my clients reveal the authentic character of themselves and their business, so their audience feels they identify with them instantly. If you’re finally ready to start building an authentic connection with your market, let’s have a cup of coffee and chat.

Writing Entrepreneurship Business Books Storytelling Marketing Arts
Update frequency
every 6 days
Average duration
17 minutes
Episodes
64
Years Active
2021 - 2024
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TWC S02 BONUS Episode: Katherine Shares Her Personal Birthday Celebrations and Reflections

TWC S02 BONUS Episode: Katherine Shares Her Personal Birthday Celebrations and Reflections

Happy birthday to me! LOL!
My birthday is a time to reflect on who I am vs the typical New Year's business planning for my company and brand. Let me share with you five books that have had a big impa…

00:12:31  |   Sat 09 Apr 2022
TWC S02 E19: Stepping into Your Authentic Self, Part 2: Do the Work

TWC S02 E19: Stepping into Your Authentic Self, Part 2: Do the Work

This second episode in my three-part series on Stepping into Your Authentic Self is where I share about doing the work and five steps I've taken to become more authentic in my business self and why i…

00:17:53  |   Tue 05 Apr 2022
TWC S02 E18: Stepping into Your Authentic Self, Part 1: Create Clarity

TWC S02 E18: Stepping into Your Authentic Self, Part 1: Create Clarity

Join me for the kick-off episode in my three-part series on Stepping into Your Authentic Self with this episode on creating clarity. Find out some of the steps I've taken to become more authentic in …

00:21:19  |   Tue 29 Mar 2022
TWC S02 E17: Run Toward The Roar: How To Thrive During A Crisis, with Special Guest John Robertson

TWC S02 E17: Run Toward The Roar: How To Thrive During A Crisis, with Special Guest John Robertson

Don't miss this insightful conversation with author and Resilience Catalysist John Robertson, as we discuss his recent book, Run Toward The Roar. John's perspective on thriving during a crisis, as we…

00:48:41  |   Tue 15 Mar 2022
TWC S02 E16: 2022 Updates: What's New and Amazing with Katherine

TWC S02 E16: 2022 Updates: What's New and Amazing with Katherine

Here's what's coming up for the first few months of 2022!

Katherine’s personal alchemy of literary storytelling, human psychology, business marketing, and unwavering passion provides her with unique a…

00:08:42  |   Tue 15 Feb 2022
TWC S02 E15: How Audea Helps Listeners Search Audio Content with Special Guest, Amit Kukreja, CEO

TWC S02 E15: How Audea Helps Listeners Search Audio Content with Special Guest, Amit Kukreja, CEO

I had a very informative chat with Amit Kukreja, CEO of Audea, an audio platform positioned to become the YouTube of audio content. 

Amit Kukreja is the CEO/CoFounder at Audea - a platform aiming to …

00:16:57  |   Tue 08 Feb 2022
TWC S02 E14: Journey to Becoming a Legacy Enjoyment Builder with Special Guest, Jamie Madigan

TWC S02 E14: Journey to Becoming a Legacy Enjoyment Builder with Special Guest, Jamie Madigan

Don't miss the amazing insights Jamie provides as we talk about how to navigate the sometimes confusing world of finances. Jamie shares his wisdom about financial planning, estate planning, investmen…

00:26:13  |   Tue 01 Feb 2022
TWC S02 E13: How to Create Space in Your Business for Writing with Special Guest, Darlene Turriff

TWC S02 E13: How to Create Space in Your Business for Writing with Special Guest, Darlene Turriff

I'm thrilled to share my conversation with Darlene Turriff, Content Development Implementation Expert. She talks about what it means to be a turtle as an entrepreneur, how that affects your business …

00:22:25  |   Tue 25 Jan 2022
TWC S02 E12: Creating Unique Memories of Real Estate Transactions with Special Guest, Shari Doherty

TWC S02 E12: Creating Unique Memories of Real Estate Transactions with Special Guest, Shari Doherty

Shari Doherty has a passion to encourage other entrepreneurs, especially those over the age of 50 when they reinvent themselves. Listen as we chat about her own reinvention, the launch of Senior Tran…

00:30:19  |   Tue 18 Jan 2022
TWC S02 E11: Literary Elements Part Five: LANGUAGE

TWC S02 E11: Literary Elements Part Five: LANGUAGE

Listen as I talk about how your choice of Language (that combination of voice, tone, style, and mood) can completely change how your audience understands and internalizes your message. I share three …

00:21:52  |   Tue 11 Jan 2022
TWC S02 E10: Literary Elements Part Four: PLOT

TWC S02 E10: Literary Elements Part Four: PLOT

Listen as I talk about how using plot in your brand story can help you demonstrate movement and growth. Hint: this is where you want the client or prospect to ask themselves some big questions. Bonus…

00:07:15  |   Tue 28 Dec 2021
TWC S02 E09: Literary Elements Part Three: THEME

TWC S02 E09: Literary Elements Part Three: THEME

Listen as I talk about how to create themes as patterns running through your brand story. Hint: your theme will demonstrate your values, style, and program to your prospects. Bonus: I reflect on some…

00:07:28  |   Tue 21 Dec 2021
TWC S02 E08: Literary Elements Part Two: SETTING

TWC S02 E08: Literary Elements Part Two: SETTING

Listen as I talk about why setting is important to your brand story. Hint: this is a great way to show your client the contrast between where they are now and where they want to be. Bonus: I talk abo…

00:07:39  |   Tue 14 Dec 2021
TWC S02 E07: Literary Elements Part One: CHARACTER

TWC S02 E07: Literary Elements Part One: CHARACTER

Listen as I talk about how to create well-developed characters for your brand story. Hint: this is you and your ideal client. Bonus: I share a story about one of my favourite real-life characters, my…

00:11:26  |   Tue 07 Dec 2021
TWC S02 E06: Expert Insights, Deep Thought Strategy, Speaking & Sales: Special Guest, Steve Lowell

TWC S02 E06: Expert Insights, Deep Thought Strategy, Speaking & Sales: Special Guest, Steve Lowell

In my conversation with Steve Lowell,  you'll hear about his decades-long speaking career and the incredible gift he has for drawing out Expert Insights for his clients. You'll be inspired to look at…

00:19:07  |   Tue 30 Nov 2021
S02 E05: Defeat Impostor Syndrome: Take Control of Your Story: Special Guest, Marlene Cameron

S02 E05: Defeat Impostor Syndrome: Take Control of Your Story: Special Guest, Marlene Cameron

Get an inside look at impostor syndrome with  Marlene Cameron, Clarity Catalyst Coach. She uses her wisdom and personal experience to provide the peace of mind and authentic confidence she's finally …

00:20:42  |   Tue 23 Nov 2021
TWC S02 E03: How the 7 Figure Mindset Changes Your Story: Special Guest, Jayne Lowell

TWC S02 E03: How the 7 Figure Mindset Changes Your Story: Special Guest, Jayne Lowell

My conversation with Jayne will inspire anyone who's ever faced hard times, been knocked down by life, or felt scared of taking a risk with their business. Listen to Jayne's journey from million-doll…

00:27:01  |   Tue 09 Nov 2021
TWC S02 E02: Stories of Saying Yes - Part 2: Special Guest, Kieran Doherty

TWC S02 E02: Stories of Saying Yes - Part 2: Special Guest, Kieran Doherty

Here's the conclusion of my chat with the energetic Kieran Doherty. At 22, he's already lived many stories in his life, stories that happened because he said yes when presented with an opportunity.

Ki…

00:29:27  |   Tue 02 Nov 2021
TWC S02 E01: Stories of Saying Yes - Part 1: Special Guest, Kieran Doherty

TWC S02 E01: Stories of Saying Yes - Part 1: Special Guest, Kieran Doherty

To kick off season one, I chat with the energetic Kieran Doherty. At 22, he's already lived many stories in his life, stories that happened because he said yes when presented with an opportunity.

Kier…

00:28:05  |   Tue 26 Oct 2021
TWC S01 E25: Insights & Inspiration: Bridge to Season 2: Special Guest, Carl Richards

TWC S01 E25: Insights & Inspiration: Bridge to Season 2: Special Guest, Carl Richards

In this Season 1 wrap-up, I reflect with Carl Richards about the insights I've had and what I've learned during the creation of The Write Connection's first season. I also look ahead to the inspirati…

00:13:38  |   Tue 19 Oct 2021
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