The Write Connection podcast is designed to help you choose the right words and stories in your business content to create authentic connections with prospects, clients, partners, and colleagues. Meet Your Host... Katherine Burrows... Founder and CEO of Katherine Burrows Creative, creator of the Business Character Analysis, and Creative Content Strategist. As a lifelong writer and a professional copywriter for the last 12 years, I’ve noticed that so many coaches, speakers, and entrepreneurs really struggle to get the engagement and response they need from their content. That’s why I developed a really unique and powerful tool, specifically for entrepreneurs, speakers, and coaches, who are fed up with not achieving quality connections with their audience. Unlike a lot of other content creators, who still use formulas and metrics, I help my clients reveal the authentic character of themselves and their business, so their audience feels they identify with them instantly. If you’re finally ready to start building an authentic connection with your market, let’s have a cup of coffee and chat.
Happy birthday to me! LOL!
My birthday is a time to reflect on who I am vs the typical New Year's business planning for my company and brand. Let me share with you five books that have had a big impa…
This second episode in my three-part series on Stepping into Your Authentic Self is where I share about doing the work and five steps I've taken to become more authentic in my business self and why i…
Join me for the kick-off episode in my three-part series on Stepping into Your Authentic Self with this episode on creating clarity. Find out some of the steps I've taken to become more authentic in …
Don't miss this insightful conversation with author and Resilience Catalysist John Robertson, as we discuss his recent book, Run Toward The Roar. John's perspective on thriving during a crisis, as we…
Here's what's coming up for the first few months of 2022!
Katherine’s personal alchemy of literary storytelling, human psychology, business marketing, and unwavering passion provides her with unique a…
I had a very informative chat with Amit Kukreja, CEO of Audea, an audio platform positioned to become the YouTube of audio content.
Amit Kukreja is the CEO/CoFounder at Audea - a platform aiming to …
Don't miss the amazing insights Jamie provides as we talk about how to navigate the sometimes confusing world of finances. Jamie shares his wisdom about financial planning, estate planning, investmen…
I'm thrilled to share my conversation with Darlene Turriff, Content Development Implementation Expert. She talks about what it means to be a turtle as an entrepreneur, how that affects your business …
Shari Doherty has a passion to encourage other entrepreneurs, especially those over the age of 50 when they reinvent themselves. Listen as we chat about her own reinvention, the launch of Senior Tran…
Listen as I talk about how your choice of Language (that combination of voice, tone, style, and mood) can completely change how your audience understands and internalizes your message. I share three …
Listen as I talk about how using plot in your brand story can help you demonstrate movement and growth. Hint: this is where you want the client or prospect to ask themselves some big questions. Bonus…
Listen as I talk about how to create themes as patterns running through your brand story. Hint: your theme will demonstrate your values, style, and program to your prospects. Bonus: I reflect on some…
Listen as I talk about why setting is important to your brand story. Hint: this is a great way to show your client the contrast between where they are now and where they want to be. Bonus: I talk abo…
Listen as I talk about how to create well-developed characters for your brand story. Hint: this is you and your ideal client. Bonus: I share a story about one of my favourite real-life characters, my…
In my conversation with Steve Lowell, you'll hear about his decades-long speaking career and the incredible gift he has for drawing out Expert Insights for his clients. You'll be inspired to look at…
Get an inside look at impostor syndrome with Marlene Cameron, Clarity Catalyst Coach. She uses her wisdom and personal experience to provide the peace of mind and authentic confidence she's finally …
My conversation with Jayne will inspire anyone who's ever faced hard times, been knocked down by life, or felt scared of taking a risk with their business. Listen to Jayne's journey from million-doll…
Here's the conclusion of my chat with the energetic Kieran Doherty. At 22, he's already lived many stories in his life, stories that happened because he said yes when presented with an opportunity.
Ki…
To kick off season one, I chat with the energetic Kieran Doherty. At 22, he's already lived many stories in his life, stories that happened because he said yes when presented with an opportunity.
Kier…
In this Season 1 wrap-up, I reflect with Carl Richards about the insights I've had and what I've learned during the creation of The Write Connection's first season. I also look ahead to the inspirati…