Bob Poole conducts interviews with some of the world's best selling business and self-development authors. Additionally, stories and tips about sales and marketing make this a must lesson for business owners, managers, sales and marketing pros.
In this Classic Podcast edition, Bob Poole and Guy Kawasaki discuss Guy's book, Enchantment - The Art of Changing Hearts, Minds, and Actions.
This book is both an action plan and a philosophy that wi…
Today's Classic Podcast is an interview with Lee Rutherford founder and former CEO of Tower Communications and EchoSat. Lee is a pioneer in the world of online payment systems, satellite payments, cu…
Great stories succeed because they are able to capture the imagination of large or important audiences.
Seth Godin says, "Customers don't buy a product, they buy a story." “Stories make it easier to …
Jodi Kaplan fixes "broken" marketing.
She is a marketing expert with over 25 years' experience having spent 14 years working for companies such as The Economist, Drake Beam Morin, and The Direct Mark…
In this first podcast in the Classic Series, Seth Godin and Bob Poole discuss Seth's book, "Poke the Box."
Learn what it means to be an initiator and box poker and why that is so important in today's…
Dr. Loren Cordain, author of The Paleo Diet, talks with Bob Poole about how it is a lifestyle and not a diet, how it is supported by 20 years of scientific research and data, and how it can help thos…