The Upside-Up Marketing Podcast
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
- Update frequency
- every 13 days
- Average duration
- 20 minutes
- Episodes
- 28
- Years Active
- 2024 - 2025
What business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7)
If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's …
The "ideal client avatar" concept is broken (Ep#6)
If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you.
The whole concept, or …
"Niching down" when you love variety - a new way for online business owners (Ep#5)
Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving.
But you love variety. And besides, your servic…
Overcoming "Offer Apathy" in your Audience (Ep#4)
Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it.
Y…
Marketing without the tricks or the icks (what to do instead) (Ep#3)
If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs un…
Why people aren't buying your offer [Avoid these mistakes!] (Ep#1)
You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying?
If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up…
The Upside-Up Marketing Podcast: Trailer
Welcome to the Upside-Up Marketing Podcast!
I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down.
Creating your offers and servi…
What to do when your hard work isn't paying off in your marketing (Ep#2)
You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly...
You're doing "All the Right…