The Upside-Up Marketing Podcast
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
- Update frequency
- every 13 days
- Average duration
- 20 minutes
- Episodes
- 28
- Years Active
- 2024 - 2025
The 3 Conversations You’re Not Having (That Would Fix Your Message Tomorrow)
It sounds like clickbait – but it isn’t.
There are three people already in your world who know more about why your offer isn’t converting than any strategist or sales coach ever could.
Th…
How to Build a Business That Works for You – Not Just Your Clients
Does your business look great from the outside… but feel like a constant juggle behind the scenes? Like it’s helping your clients, but it’s not really working for you?
If you’re caught i…
Stop explaining your offer – and start selling it. Here's how. (Ep#25)
You’ve built the thing. It’s brilliant. But the words wrapped around it? They’re not doing it justice.
In this episode of The Upside Up Marketing Podcast, I’m unpacking the most common m…
Think You’re ‘Too Introverted’ to Network? Think Again! (Ep #24)
Networking has a bit of a reputation problem.
Too salesy, too shouty, too not you.
If you’ve ever skipped an event because you couldn’t face the awkward intros and forced smiles – this e…
Help! I've Attracted An Audience of Freebie Hunters! (Ep#23)
You’ve put out the masterclasses. You’ve created the freebies. Your email list is growing. But when it comes time to sell? Crickets.
If you’ve ever worried you’ve attracted an audience f…
Nail Your Messaging, Cut Your Hours: How Smarter Marketing Saves You Time - with Jerry Potter (Ep#22)
Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.
When your marke…
Friend-Zoned by your followers? Busting the ‘Know-Like-Trust’ Myth (Ep#21)
You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar?
The “know-like-trust” factor has been drilled i…
Messaging Tweaks That Attract Premium Clients- with Colette McBeth (Ep#20)
Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck att…
These 5 Words Are Costing You Clients! (What To Say Instead) - Ep#19
Some words work for you in marketing. Others work against you - without you even realising it.
If you’re getting polite likes, a few “love this!” comments, but no real leads, your messag…
Don't Ask Customers What They Want! (Ask Them This Instead) (Ep#18)
Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work.
Your audience will tell you what sounds…
Turning "One Day" into "Today!" The Messaging Mistakes Keeping your Ideal Clients on the Fence.
Some people in your audience are already convinced they want to work with you—just not yet.
They love what you do. They tell you, “One day, I’ll sign up!” But that day never seems to com…
Want More Word-of-Mouth Sales? Start with Better Client Feedback (Ep#16)
If your clients aren’t buying again or raving about you to others, it’s not just bad luck—it’s a feedback problem.
Most business owners rely on testimonials and reviews to gauge how they…
The "Ideal Client Avatar" Era is OVER - 2025 is about speaking to REAL HUMANS (Ep#15)
The ideal client avatar is an outdated strategy that has no place in 2025.
Most online business owners I have spoken to agree one thing: 2024 was HARD. Harder to sell, harder to get eye…
Is it Ever OK to use Sales Psychology as an Ethical Marketer? (#Ep14)
Is it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer?
If you don't - will you ever make sales?
In this episode I'm opening up the discussion, and exp…
Why your message isn't landing with your audience (and what to do about it) (Ep#13)
You're talking about pain points...you're talking about the end goal, you've got the solutions...but no one is listening! Logically, you're messaging is spot on but it's not landing wit…
Escaping the 'Faster Horses' Trap: Rethinking Market Research for Small Businesses (Ep#12)
This is an episode about why most small businesses' market research sucks - and what to do instead.
“I’ve tried doing research calls with my ideal clients, but they’re not my priority - …
Creating content for your business that your audience actually wants to read (Ep#11)
You've put all that work into building an audience for your business, but it's all for nothing if people aren't actually reading/watching/listening to the content you put out.
In this vi…
Misfits: When your offer and audience aren't right for each other (Ep#10)
If your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience?
And if it is, do you change the audience or the offer?
That's what we're…
The Anatomy of a Successful High Ticket Offer (Ep#9)
If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting.
In this episode I talk about adding a high ticket (higher price, higher value) pr…
Selling without sales calls (Ep#8)
Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you?
That is what I want for you! …