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The Storytelling Lab - Podcast

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

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Arts Self-Improvement Video Visual Arts Storytelling Business Entrepreneurship Education Marketing
Update frequency
every 9 days
Average duration
43 minutes
Episodes
202
Years Active
2018 - 2025
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Under the Influence of The Storytelling Cocktail

Under the Influence of The Storytelling Cocktail

On this week's episode of The Storytelling Lab, Rain dives into a concept of his own creation called, "The Storytelling Cocktail." You may have heard Rain speak live about this particular concoction …
00:18:01  |   Thu 17 Sep 2020
Telling Your Authentic Story on Social Media with Troy Sandidge

Telling Your Authentic Story on Social Media with Troy Sandidge

This episode of The Storytelling Lab is chocked full of gold nuggets from the one and only, Troy Sandidge, or he's better known as on social media, #findtroy. Troy has been in the marketing space for…
00:43:05  |   Thu 10 Sep 2020
The Undeniable Storytelling Formula that Works

The Undeniable Storytelling Formula that Works

On this episode of The Storytelling Lab, Rain enters the realm of story structure and implements the "Story Spine" method from our most recent episode. Rain hones into the "spines" of a couple of our…
00:21:13  |   Thu 03 Sep 2020
The Eight Steps of the Story Spine with Kenn Adams

The Eight Steps of the Story Spine with Kenn Adams

This episode of The Storytelling Lab features none other than Kenn Adams, a.k.a the inventor of the "Story Spine." Don't know what the Story Spine is? If you've seen any Pixar film, then you unconsci…
00:56:46  |   Thu 27 Aug 2020
How to Create Compelling Characters in Your Stories

How to Create Compelling Characters in Your Stories

On this episode of The Storytelling Lab, Rain dives into the art and science of character and story development and explains the critical role they play in telling YOUR brand story. Rain discusses a …
00:20:51  |   Thu 20 Aug 2020
Social Media Storytelling for Nonprofits with Julia Campbell

Social Media Storytelling for Nonprofits with Julia Campbell

We're back this week on The Storytelling Lab with another incredible guest who decided very early on that her mission in life was to help others. Julia Campbell is a social media marketing expert, sp…

00:41:57  |   Thu 13 Aug 2020
The Five Brand Stories You Need to Tell

The Five Brand Stories You Need to Tell

We’re changing things up this season! This episode of The Storytelling Lab features none other than your host, Rain Bennett. Rain has a rich background in storytelling and speaks directly to his audi…

00:17:13  |   Thu 06 Aug 2020
The Lost Colony with Scott Dawson

The Lost Colony with Scott Dawson

We’re back with Season 5 of the Storytelling Lab and kicking it off with Scott Dawson, a local historian, author, amateur archaeologist, and expert on the mysterious Lost Colony. Scott is a native of…

01:12:50  |   Thu 30 Jul 2020
The Top Storytelling Tips from Season 4

The Top Storytelling Tips from Season 4

The Season 4 recap is here! Rain discusses our favorite and most actionable storytelling tips and tricks from our Season 4 guests. We focus on storytelling fundamentals, basics of content marketing, …

00:55:33  |   Thu 16 Jul 2020
Capturing Truth with Burk Uzzle and Jethro Waters

Capturing Truth with Burk Uzzle and Jethro Waters

We’re rounding out our 4th season with a very special interview from one of America’s most highly regarded photographers, Burk Uzzle, and filmmaker, Jethro Waters. We discuss truthfully portraying a …

00:42:13  |   Thu 25 Jun 2020
Better is Possible: Growing a Healthy Community with Joshua Gunn

Better is Possible: Growing a Healthy Community with Joshua Gunn

This week’s Health & Happiness story is from Joshua Gunn, aka J. Gunn, a Durham native, North Carolina rapper, and community leader. Joshua tells his story of growing up in Durham and what led him to…

00:25:52  |   Thu 18 Jun 2020
The Successful Speaker Guide with Grant Baldwin

The Successful Speaker Guide with Grant Baldwin

This week’s guest is Grant Baldwin, entrepreneur, speaker, and author of The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. This episode is all about demys…

00:45:59  |   Thu 11 Jun 2020
Stories of the South with Shirlette Ammons

Stories of the South with Shirlette Ammons

It’s our 50th episode and we’re bringing you a truly special guest! This week we’re joined with Shirlette Ammons, Poet, Musician, Producer, and native Eastern North Carolinian, to discuss something n…

00:46:46  |   Thu 28 May 2020
Holistic Living with Naya Powell

Holistic Living with Naya Powell

This week’s Health & Happiness story comes from Naya Powell, Holistic Lifestyle Strategist and Founder & CEO of Spa Utopia. Naya discusses her experience growing up in a household of entrepreneurs an…

00:16:33  |   Thu 21 May 2020
The Art of the Interview with Rob Simmelkjaer

The Art of the Interview with Rob Simmelkjaer

This week is all about perfecting the art of the interview with Rob Simmelkjaer, journalist and CEO & Co-Founder of Persona. Everyone has a story to tell, but it can be difficult to know how to share…

00:50:50  |   Thu 14 May 2020
Being an Only: Inclusion in Banking & Finance with Dee McDougal

Being an Only: Inclusion in Banking & Finance with Dee McDougal

This week’s Health & Happiness story is from Dee McDougal, SVP of Inclusion and Diversity at Pacific Western Bank. Dee shares her experience growing up as an “Only” and of how she learned to lean int…

00:10:36  |   Thu 07 May 2020
How to Use Comedy in Your Storytelling with Kathy Klotz-Guest

How to Use Comedy in Your Storytelling with Kathy Klotz-Guest

This week’s guest is Kathy Klotz-Guest, Keynote Speaker, Story Strategist, Author, and Improv Comedian. You may not think about it but comedians are some of the best storytellers on earth! Kathy and …

00:53:54  |   Thu 30 Apr 2020
Family Financial Planning with Lauren Erickson, CFP

Family Financial Planning with Lauren Erickson, CFP

This week’s Health & Happiness story comes from Lauren Erickson, CFP, Financial IMPACT Advisor, and managing partner at Erickson Advisors. Lauren loves to see people build and sustain a financial con…

00:19:29  |   Thu 23 Apr 2020
Discovering YOUR Best Practices with Jay Acunzo

Discovering YOUR Best Practices with Jay Acunzo

This week’s guest is Jay Acunzo, Speaker, Author, Podcaster, and Founder of Marketing Showrunners, a media company committed to helping brands grow their audiences. Rain and Jay discuss discovering y…

00:55:56  |   Thu 16 Apr 2020
Closing the Racial Wealth Gap with Keith Beverly, CFA, CFP

Closing the Racial Wealth Gap with Keith Beverly, CFA, CFP

We’re moving into Financial Health with this week’s Health & Happiness story from Keith Beverly, Chief Investment Officer and Founder of Grid 202 partners. Keith is passionate about closing the racia…

00:20:50  |   Thu 09 Apr 2020
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