The Storytelling Lab

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win it, then you stay with it and you evolve." — Rodes Phire

In…

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently" — Rain Bennett

In this episode of The Storytelling L…

"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot in the dark—one stab at it with your one idea—and …

"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That was my tribe." — David Griffiths

In this episode of …

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia Silva

In this episode of The Storytelling Lab, branding expert Pia Silva shares her exper…

"All companies need chief storytellers. If you don't know where to find them, hire a former journalist." - Sarah Hill

In this episode of The Storytelling Lab, Sarah Hill, the Chief Storyteller and CEO…

"Variation is the first key to keeping people engaged. Visual variation, tonal variation, variation in shots, variation in speed and pace and tempo, and all of that. When you become monotonous, you b…

"Yes, it is about you, but it's always about you through the lens of your audience. So think about that as you're crafting the Our Story section."

In this episode of The Storytelling Lab, host Rain B…

"I refuse to listen to the 'I need $25,000 to go make something.' You might need $25,000 to make that thing that you're talking about, but go make something else, you know?" - Luke Barnett

In this epi…

The labyrinth, while it may be a metaphor for sociocultural conflicts, the choices you have to make at home in your culture in order to succeed, which have consequences. While that works there, it al…

"Tension is the driving force behind any good story. You need to do is understand that it is a constant ebb and flow of tension. You're increasing the tension and you're releasing the tension. That i…

"It was my moment in the universe to make this wrong a right, and I knew I had the skills to do it." - Betsy Hester

Betsy Hester's journey into the world of true crime storytelling began during her 2…

"The next revolution in information won't be about knowledge. It will be about implementation, because we all know so much more than we're able to put into practice." - Jyoti Guptara

Curious about how…

"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on w…

"Understanding and controlling the story that you tell yourself is the absolute most important story that you will tell. However, it is often the most overlooked and the most neglected story in your …

"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently th…

"Persuasion is ultimately about convincing others that change is possible." —Neil Gordon

Want to captivate your audience with compelling storytelling and persuasive communication?

You're about to disc…

"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not valuable to anybody else, they're not really that …

"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going to help you convert sales every time."

Do you eve…

"The most important part of a conversation happens when you're not talking. You know what you believe. If you're talking to someone and you're constantly repeating what you already know, you're doing…