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The Startup CPG Podcast - Podcast

The Startup CPG Podcast

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

Startup Food Business Entrepreneurship
Update frequency
every 3 days
Average duration
44 minutes
Episodes
319
Years Active
2020 - 2025
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Founder Feature: Damiano Messineo of Loopini

Founder Feature: Damiano Messineo of Loopini


In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Damiano Messineo, founder of Loopini, a revolutionary brand reimagining pizza through the power of the ancient lupini bean. From …

00:36:56  |   Fri 09 May 2025
Bonus - Flavored Milk: How Jubilee's Is Changing the Game for Picky Eaters

Bonus - Flavored Milk: How Jubilee's Is Changing the Game for Picky Eaters

In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real frui…

00:42:31  |   Thu 08 May 2025
#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass

#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass


In this episode of the Startup CPG Podcast, Daniel Scharff chats with Dana Kim & Sam Kass to unpack what “health” and “sustainability” actually mean to today’s consumers.


Sam Kass, former White House …

01:00:05  |   Tue 06 May 2025
Founder Feature: Morgan Murdock of Unbothered Foods

Founder Feature: Morgan Murdock of Unbothered Foods

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical…

00:40:56  |   Fri 02 May 2025
#194 - AI for Ops with YANY Beauty and Phenomenal Foods Co

#194 - AI for Ops with YANY Beauty and Phenomenal Foods Co

In this episode of the Startup CPG podcast, Daniel Scharff and Caitlin Bricker dive deep into how emerging brands are using AI for operations and back office support. Joined by two powerhouse founder…

00:42:13  |   Tue 29 Apr 2025
Founder Feature: BJ McCaslin of Holy! Water

Founder Feature: BJ McCaslin of Holy! Water


In this episode of the Startup CPG Podcast, Grace Kennedy speaks with BJ McCaslin, co-founder of Holy! Water.BJ shares the story behind Holy! Water, a functional beverage brand built on the belief th…

00:37:16  |   Fri 25 Apr 2025
#193 - How to Drive Velocity with Matt Merson

#193 - How to Drive Velocity with Matt Merson

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three deca…

00:53:53  |   Tue 22 Apr 2025
Founder Feature: Max Luthy of Plink!

Founder Feature: Max Luthy of Plink!


In this episode of the Startup CPG Podcast, host Grace Kennedy speaks with Max Luthy, co-founder of Plink! Hydration, a fast-growing brand bringing a fresh take to the electrolyte category with its f…

00:36:21  |   Fri 18 Apr 2025
#192 - Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare

#192 - Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare

In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcomin…

00:49:48  |   Tue 15 Apr 2025
Founder Feature: Marilyn Yang of Popadelics

Founder Feature: Marilyn Yang of Popadelics


In this episode of the Startup CPG Podcast, Grace Kennedy chats with Marilyn Yang, co-founder and CEO of Popadelics—the first-of-its-kind crunchy shiitake mushroom chip brand. Marilyn shares the stor…

00:37:33  |   Fri 11 Apr 2025
#191 - GNC’s Next Big Thing: Plink! and Green Regimen’s Winning Formula

#191 - GNC’s Next Big Thing: Plink! and Green Regimen’s Winning Formula

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journey…

00:41:06  |   Wed 09 Apr 2025
#190 - Tariffs 2.0:  Hotpot Queen, Fila Manila & Circle Beverage

#190 - Tariffs 2.0: Hotpot Queen, Fila Manila & Circle Beverage

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Jia Liao of Hotpot Queen, Jake Deleon of Fila Manila, and Matt Whiteside of Circle Beverage to unpack the real-world impact o…

00:43:00  |   Mon 07 Apr 2025
Founder Feature: Maxi Heidenblut of Häppy Candy

Founder Feature: Maxi Heidenblut of Häppy Candy


In this episode of the Startup CPG podcast, Grace Kennedy sits down with Maxi Heidenblut, the founder of Häppy Candy, a better-for-you gummy candy brand with 70% less sugar—without using artificial s…

00:33:43  |   Fri 04 Apr 2025
#189 -  Distributor Spotlight: Tim Dornfeld, KeHE

#189 - Distributor Spotlight: Tim Dornfeld, KeHE

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Tim Dornfeld, 

Director of Category Management at KeHE, to dive deep into what every brand should know about working with a di…

00:57:48  |   Tue 01 Apr 2025
Founder Feature: Jenifer Shwartz of Freezcake

Founder Feature: Jenifer Shwartz of Freezcake


In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible …

00:39:08  |   Fri 28 Mar 2025
#188 - Celebrity and Influencer Contracts with Foster Garvey

#188 - Celebrity and Influencer Contracts with Foster Garvey


In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of celebrity endorsements and brand partnerships with legal expert Hillary Hughes of Foster Garvey. They break down the…

00:56:26  |   Tue 25 Mar 2025
Founder Feature: Zoe Levin of Bim Bam Boo

Founder Feature: Zoe Levin of Bim Bam Boo

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Zoe Levin, founder and CEO of Bim Bam Boo, a pioneering tree-free paper company committed to sustainability and innovation. As a …

00:43:50  |   Fri 21 Mar 2025
#187- Expo West 2025 Debrief with S’NOODS and Whims

#187- Expo West 2025 Debrief with S’NOODS and Whims

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, Founder of Whims Delights to bre…

00:52:52  |   Mon 17 Mar 2025
Founder Feature: Susan Hartman of Recoup Beverages

Founder Feature: Susan Hartman of Recoup Beverages

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Susan Hartman, co-founder of Recoup Beverages, to discuss the journey of building a gut-healthy hydration brand. Susan shares …

00:41:30  |   Fri 14 Mar 2025
#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome

#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome

In this episode of the Startup CPG podcast, Daniel Scharff speaks with three visionary founders who have built and scaled their businesses without external funding. Joining the discussion are Lisa Ma…

00:59:30  |   Tue 11 Mar 2025
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