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The Sales Japan Series - Podcast

The Sales Japan Series

The vast majority of salespeople are just pitching the features of their solutions and doing it the hard way. They are throwing mud up against the wall and hoping it will stick. Hope by the way is not much of a strategy. They do it this way because they are untrained. Even if their company won't invest in training for them, this podcast provides hundreds of episodes with information, insights and techniques all based on solid real world experience selling in Japan. Trying to work it out by yourself is possible but why take the slow and difficult route to sales success? Tap into the structure, methodologies, tips and techniques needed to be successful in sales in Japan. In addition to the podcast the best selling book Japan Sales Mastery and its Japanese translation Za Eigyo are also available as well.

Sales Business Management
Update frequency
every 6 days
Average duration
12 minutes
Episodes
462
Years Active
2016 - 2025
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323: Selling Is All About The Basics

323: Selling Is All About The Basics

We are starting the New Year and have we decided how we will start it?  Are we going to just slide back into our old habits and pick up the threads of the deals we were working on before the break?  …

00:13:27  |   Tue 03 Jan 2023
322: No Cushion, No Sale In Japan

322: No Cushion, No Sale In Japan

A cushion, in the sales world, isn’t that thing you bite into with frustration when your old client buys from your competitor rather than you.  It is a ploy, a trick, a device, a subterfuge to stop u…

00:12:46  |   Tue 27 Dec 2022
321: Understanding Features and Benefits

321: Understanding Features and Benefits

Most salespeople are very good on the detail of their solutions.  The more technical the solution, in order to be able to explain it to the buyer, the more expert level of knowledge is needed.  The o…

00:13:05  |   Tue 20 Dec 2022
320: Over-Servicing Japanese Buyers

320: Over-Servicing Japanese Buyers

A very common complaint from foreign bosses here in Japan is that their sales staff are over-servicing the Japanese buyer.  Sometimes they are left to wonder who their staff are really working for – …

00:12:04  |   Mon 12 Dec 2022
319: Steve Jobs And The Death Of The Salesperson

319: Steve Jobs And The Death Of The Salesperson

Proprietary research findings, industry experience, thick product catalogues, detailed flyers were the currency of the salesperson, before the advent of the iPhone.  The salesperson was an unknown qu…

00:12:31  |   Tue 06 Dec 2022
318: The Ideal Client Profile

318: The Ideal Client Profile

Knowing where to find potential clients is one of the core skills of salespeople.  Yes, marketing drives activity and we have our networks, but we need to keep that sales funnel full.  That means we …

00:12:05  |   Tue 29 Nov 2022
317: The Japanese Concept Of Shu-Ha-Ri For Sales

317: The Japanese Concept Of Shu-Ha-Ri For Sales

The Japanese idea of Shu-Ha-Ri is a combination of three characters – 守破離.  Shu is to protect the traditional techniques, the basics, the fundamentals.  Ha is to detach and break away from the tradit…

00:11:29  |   Tue 22 Nov 2022
316: Are Your Buyer Questioning Skills Good Enough?

316: Are Your Buyer Questioning Skills Good Enough?

Many salespeople contemplating this title would be flummoxed.  They don’t have really good questions for the client because they don’t ask any questions whatsoever.  They are losers who go straight i…

00:12:24  |   Tue 15 Nov 2022
315: Four Strategies for Building Confidence In Sales

315: Four Strategies for Building Confidence In Sales

Buyers can smell fear and desperation on salespeople.  When the sales funnel is sad and prospects are few, we panic.  The client picks up on this and unconsciously they hesitate to work with us, beca…

00:12:29  |   Tue 08 Nov 2022
314: Don’t Argue With The Client

314: Don’t Argue With The Client

The client is always right.  No they aren’t. We usually have more information about our offering than the buyer and are across the breadth of our range of solution in a way they can never be.  We are…

00:10:54  |   Tue 01 Nov 2022
313: Secrets Of The Japanese Sales Call

313: Secrets Of The Japanese Sales Call

In modern economies, asking the buyer questions to understand their needs would be considered the most basic skills of a salesperson. This isn’t happening as much as you would expect in technologica…

00:12:16  |   Tue 25 Oct 2022
312: Hope Is Not A Strategy In Sales

312: Hope Is Not A Strategy In Sales

When you are told that “hope is not a strategy” you get the point.  You also know that actually there is a fair bit of hope built into your strategy.  Every sales organisation comes up with targets a…

00:12:22  |   Tue 18 Oct 2022
311: Reducing Friction In The Sale In Japan

311: Reducing Friction In The Sale In Japan

Inertia is a powerful retardant to getting deals done in Japan.  Either they already have a regular supplier or this is a new solution with which they have no experience and they don’t want to risk a…

00:13:56  |   Tue 11 Oct 2022
310: Are We Ready For The End Of Covid

310: Are We Ready For The End Of Covid

Depending on your industry, times have been tough in sales.  We see the Japanese Government trying to resuscitate the inbound tourism industry to increase jobs and revenues to gather more tax income.…

00:12:55  |   Tue 04 Oct 2022
309: Pitching Preferred In The Japanese Sales Call

309: Pitching Preferred In The Japanese Sales Call

In modern economies, asking the buyer questions to understand their needs would be considered the most basic of the basic skills of a salesperson. This isn’t happening as much as you would expect in …

00:15:26  |   Tue 27 Sep 2022
308: Boosting Our Champions In The Sale

308: Boosting Our Champions In The Sale

Usually, we meet our contact in the company through a cold call, a referral or networking and we sit down and have a talk about the needs of the organisation.  If we are doing a professional job, we …

00:12:04  |   Tue 20 Sep 2022
307: What About The Deals We Lost

307: What About The Deals We Lost

I am a big fan of Victor Antonio who is a sales coach in America. He has an excellent show called the Sales Influence Podcast.  In a recent episode I listened to he had some very interesting statisti…

00:13:48  |   Tue 13 Sep 2022
306: Trust In Sales Is Everything

306: Trust In Sales Is Everything

I had been busy, so setting this appointment had been difficult.  Eventually, we found the day and time to meet.  I asked for the address and the text note mentioned the building and I knew it well, …

00:13:22  |   Tue 06 Sep 2022
305: The Japanese business Glass Permanently Half-Empty

305: The Japanese business Glass Permanently Half-Empty

Many years ago, my job was to help Australian companies crack the Japanese market.  One of the elements of that job was explaining the Japanese business psyche to the Australian businesspeople target…

00:14:15  |   Tue 30 Aug 2022
304: Preparing For Selling During A Recession

304: Preparing For Selling During A Recession

“Out of the frying pan into the fire”, seems to be an appropriate descriptor for where we are now.  We have been battered by Covid, or at least many of us have had that unpleasant experience, but now…

00:14:27  |   Tue 23 Aug 2022
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