The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
- Update frequency
- every 4 days
- Average duration
- 17 minutes
- Episodes
- 639
- Years Active
- 2013 - 2025
Consider Pulling Back on Your Advertising
As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either…
Facebook Needs Quality Optimization Option
Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...
How to Run Ads for High Value Purchases
You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...
Is Jon Abandoning Facebook?
Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...
When Optimization Works Against You
The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.
The Value of Free Content
Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in retu…
Formula for Determining Your Campaign Budget
How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.
How Slow-Talkers Can Create Short-Form Video
If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without cha…
The Proper Setup When Managing Ads for Others
In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.
A Pivot Towards Short-Form Video
In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.
28-Day Click Attribution is BACK!
In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.
How to Prepare for Restriction Period for Political Ads in the US
Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you …
Should You Use Advantage Custom Audiences?
Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends!
Read more here:…
What Gated Content for Lead Ads Means for Advertisers
Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will b…
Ways to Use Custom Metrics in Ads Manager
Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula …
What's up with these weird ads??
We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about:
• Facebook scams (why does this keep happening??) • Advertisers getting sh…
Special Ad Audiences are Going Away
If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware o…
New B2B Targeting Options for Facebook Ads
Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works.
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How Advantage+ Creative Works
You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...
How Meta Could Leverage Outbound Clicks
If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal.
But, M…