The Online Business Manager Show with Sarah Noked
Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business.
Whether you're a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place.
At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively.
Each episode delivers real-talk insights and actionable takeaways to help you:
✔️ Build a sustainable and scalable OBM business
✔️ Elevate your role from “doer” to strategic partner
✔️ Lead remote teams with confidence
✔️ Support high-level clients without burning out
✔️ Create a backend that works—so the business owner doesn’t have to
📚 ADDITIONAL RESOURCES
Streamline your services with free trainings and toolkits:
https://www.obmschool.com/resources
🎓 BECOME AN ACCREDITED OBM
Learn more about our CPD-certified OBM Accreditation program:
https://www.obmaccreditation.com
- Update frequency
- every 7 days
- Average duration
- 25 minutes
- Episodes
- 36
- Years Active
- 2024 - 2025
A Day in the Life of Lindsay Connolly: From NYC Fashion Exec to $100/hr Remote OBM in Belgium
In this episode of The OBM Show (also available to watch on YouTube), I sit down with Accredited OBM Lindsay Connolly, a former NYC fashion executive turned remote OBM working from Belgium, to unpack…
A Day in the Life of OBM Julie Calcote: From Corporate Chaos to Calm Behind the CEO
What does it really take to transition from a decade in the legal world to running a successful OBM agency—while raising a family and prioritizing your values?
In this episode of The OBM Show (also av…
A Day in the Life of OBM Lenica Stephen: Project Manager Turned Accredited Pro
What does it really take to leave behind a 15-year corporate career and step into the freedom of online business? In this episode of The OBM Show (also available on YouTube), I sit down with OBM Sch…
A Day in the Life of OBM Ramona Hooper: From Freelance Hustle to Accredited Leadership
What does it really take to build a business—and a life—that puts your family first? Meet Ramona Hooper, an Accredited Online Business Manager from Vancouver who transformed crisis into opportunity a…
The One Thing That Drives My OBM Journey (And Why It Matters for You)
What if I told you that the secret to building a thriving OBM business isn’t about systems, sales, or strategy? That the one thing that truly determines your success has nothing to do with client man…
How to Market Yourself as an OBM Without Feeling Salesy
Marketing yourself as an Online Business Manager (OBM) can feel overwhelming—especially if you’re worried about coming across as pushy or salesy. But here’s the truth: the best marketing doesn’t feel…
Overcoming Imposter Syndrome and Stepping Into Leadership as an OBM
Imposter syndrome is one of the biggest challenges Online Business Managers face when stepping into leadership. That nagging voice telling you, “You’re not ready,” or “Who do you think you are?” - it…
How to Confidently Price Your OBM Services (Without Second-Guessing Yourself)
Struggling to set your Online Business Management (OBM) rates with confidence? You’re not alone. Pricing can feel intimidating, but it’s one of the biggest factors that determines the quality of clie…
How to Transition from Virtual Assistant to Online Business Manager
The transition from Virtual Assistant to Online Business Manager is more than just a job title change; it’s about shifting your mindset, leveling up your leadership skills, and positioning yourself a…
A Day in the Life of OBM Nina Reich: From Team Player to Team Leader
In this episode of The OBM Show (also available as a video), I take you through a day with Nina Reich, where she shares her routines, strategies, and the insider secrets that have made her a standout…
Why Some Virtual Assistants Break Through—And Others Stay Stuck
If you’re a VA wondering how to stand out, attract premium clients, and finally charge what you’re worth, the key isn’t working more hours or learning endless new tools. It’s about stepping into a mo…
A Day in the Life of OBM Sandy Lewis: From Corporate Admin to Contractor Team Leader
What’s it really like to be an Online Business Manager? In this episode of The OBM Show (also available to watch on YouTube), I sit down with the amazing Sandy Lewis—an Accredited OBM whose journey f…
Confident OBM® Roundtable: Insider Tips and Strategies for Building a Thriving Business
What does it really take to build a thriving business as an Online Business Manager? In this special roundtable episode of The OBM Show, recorded live at an OBM School event in Toronto, I sat down wi…
Starting Fresh in 2025: How I'd Launch an Online Business Manager Career Today
So—you’re thinking about stepping into the world of Online Business Management? Whether you're ready to leave your 9-to-5, pivot from another role in the online space, or simply want to build a busin…
Behind the Scenes of My OBM Journey: Lessons Learned and What I'd Do Differently
Have you ever wondered what it really takes to become an Online Business Manager—and build a business that supports the life you want to live? In the very first episode of The OBM Show, I’m pulling b…
The Online Business Manager Show with Sarah Noked
Welcome to The Online Business Manager Show, hosted by Sarah Noked—agency owner, OBM mentor, and founder of OBM School. This is the podcast where Online Business Managers and entrepreneurs alike come…