The Online Business Manager Show with Sarah Noked
Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business.
Whether you're a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place.
At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively.
Each episode delivers real-talk insights and actionable takeaways to help you:
✔️ Build a sustainable and scalable OBM business
✔️ Elevate your role from “doer” to strategic partner
✔️ Lead remote teams with confidence
✔️ Support high-level clients without burning out
✔️ Create a backend that works—so the business owner doesn’t have to
📚 ADDITIONAL RESOURCES
Streamline your services with free trainings and toolkits:
https://www.obmschool.com/resources
🎓 BECOME AN ACCREDITED OBM
Learn more about our CPD-certified OBM Accreditation program:
https://www.obmaccreditation.com
- Update frequency
- every 7 days
- Average duration
- 25 minutes
- Episodes
- 36
- Years Active
- 2024 - 2025
What High-Level Clients Actually Want from Their OBM
You’ve been tweaking your offers, polishing your ClickUp boards, and obsessing over SOPs, convinced that this is what high-level clients want.
But what if I told you… that might be the very thing hold…
What's Your OBM Archetype?: How to Leverage Your Natural Strengths for a Thriving OBM Business
Do you ever feel pressure to be the “unicorn” OBM, equally brilliant at tech integration, launch strategy, client care, financial forecasting, and everything in between?
That impossible standard is th…
The Real Reason You’re Capped at $5K Months as an Online Business Manager (And How to Break Through)
You’re booked out, delivering results, and working harder than ever… so why does your income keep stalling at $5K months?
In this episode of “The OBM Show”, I’m pulling back the curtain on one of the …
From Task-Taker to Strategic Partner: How to Lead Proactive Client Meetings
Your client meetings should showcase your leadership—not just your note-taking skills.
Join Sarah Noked in this episode of The OBM Show as she reveals a simple, repeatable framework to turn every meet…
A Day in the Life of OBM Andrea Ventim (From Burnout to Booked Out)
What does it really look like to go from overworked and underfulfilled to confidently running a fully booked OBM business on your own terms?
In this episode of The OBM Show, I’m joined by Andrea Venti…
The Overlooked Superpower: How to Set and Enforce Boundaries to Scale Your OBM Business
Do you find yourself answering client emails at 10 PM or easily saying "yes" to out-of-scope requests just to be helpful, only to feel drained and resentful later on?
"Boundary Burnout" is all too com…
A Day in the Life of OBM Desiree Silveira – Building a Business Around Her Values and Family
What does it really look like to build a successful OBM business around your values, lifestyle, and family?
In this behind-the-scenes episode of The OBM Show, I’m joined by Desiree Silveira—OBM School…
How to Shift the Power Dynamic in Client Relationships as an OBM
You were hired to lead—but suddenly, you’re stuck waiting for approvals, tiptoeing around recommendations, and wondering why the “strategic partner” role feels more like support staff.
If that sounds …
A Day in the Life of OBM Ada Wogu – From Copywriting VA to Fully Booked OBM
What does it look like to go from copywriting VA to confident OBM—tripling your revenue and landing your dream clients along the way?
In this episode of The OBM Show, I sit down with Ada Wogu, Accredi…
Building an OBM Business that Doesn’t Burn You Out
What if having a full client roster isn’t the dream?
In this episode of The OBM Show, I’m unpacking the dark side of being booked up as an Online Support Professional - and what it really takes to gr…
A Day in the Life of OBM Manu Loths: From Burnout to Building a Purpose-Led Agency
What happens when you hit burnout after 30+ years in corporate leadership—and decide it’s time to build something of your own?
In this episode of The OBM Show (also available as a video), I’m joined b…
You’re More Than Just Organized: The Real Value of Being an Online Business Manager
What if being “organized” was actually the least valuable part of your skill set?
In this episode of The OBM Show, we’re digging into a major mindset shift that every Online Business Manager needs to …
A Day in the Life of OBM Tovi Vider – The Right Hand Behind OBM School’s Growth
What does it really look like to be the right-hand woman inside a growing, impact-driven online business?
In this episode of The OBM Show, I’m joined by Tovi Vider—Accredited OBM, single mom, and the …
How I'm Preparing My OBM Business for Summer (Without Burning It All Down)
What does it really take to run a virtual business through the summer—without overcommitting, underdelivering, or burning out completely?
In this episode of The OBM Show, I’m walking you through how I…
A Day in the Life of OBM Muneeba Brooks - From Survival to Strategy
What does it really look like to build an OBM business in the middle of a life-changing moment—with no safety net and everything on the line?
In this episode of The OBM Show, I’m joined by Muneeba Bro…
A Day in the Life of OBM Sam Roblett - From Education to Purpose-Driven Success
What does it really take to build a purpose-driven OBM business—from a pandemic pivot, with no roadmap, and a whole lot of courage?
In this episode of The OBM Show, I’m joined by Sam Roblett, an Accre…
From Corporate to Freelance – How to Transition Smoothly (Step-by-Step Guide)
What does it really take to leave your 9–5 and build a freedom-based freelance business—without panicking, stalling, or burning bridges?
In this episode of The OBM Show, I’m sharing how I transitioned…
A Day in the Life of OBM Gillian Edwards: From Layoff to Accredited Online Business Manager
What does it really take to go from corporate employment to OBM business ownership—and actually own your time, income, and expertise?
In this episode of The OBM Show (also available as a video), I’m j…
The Exact Tech I’m Using Right Now as a Service-Based Professional
What’s in my OBM tech stack right now?
In this episode of The OBM Show, I’m pulling back the curtain and walking you through the exact tools I use behind the scenes to run a streamlined, scalable serv…
A Day in the Life of OBM LeAngela Aitken: From Corporate to Accredited
What does it really take to transition straight from a 15-year corporate career into building a purpose-driven OBM business—without any stops in between? In this inspiring episode of The OBM Show (al…