The MADness Podcast
The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins.
Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.
- Update frequency
- every 11 days
- Average duration
- 29 minutes
- Episodes
- 30
- Years Active
- 2024 - 2025
Break(danc)ing the mould ft. Kyle Aldous
Kyle Aldous, Executive Director of Communications at Singapore American School, chats with James and Nik about his experience being part of an expat family, the importance of organic social, and his …
Whatsapp-ening at Sedbergh ft. Davild Milner
David Milner, Director of Marketing and International Relations at Sedbergh School and Board Chair of AMCIS, speaks to James and Nik about 500 years of Sedbergh history, the challenges facing the UK …
MAD Community Update: July 2024
Nik brings you a short update on what's new with the podcast, including a new episode format for Season 2, our upcoming collaboration with The PIE, and how you can get involved with the show.
A story about War(saw) ft. Nikita Vasyliev
Nikita Vasyliev, Communications & Marketing Manager at Pechersk School International, speaks to James and Nik about his experience of the war in Ukraine, how you relocate a school in the middle of a …
The A-merry-go-round ft. Elizabeth Drake
Elizabeth Drake, VP Global Marketing at Amerigo Education, chats to James and Nik about the secondary system in the USA, selling the American dream, and why a bit of good old hustle is ingredient in …
Forstering success in BKK ft. Jane Forster
Jane Forster, Director of Marketing and Admissions at Wellington College International School Bangkok, talks about standing out in a competitive marketplace, why the perfect photo is the most powerfu…
XCL-ing in the MADness game ft. Irene Chung
Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic role across 19 schools and the value of CRM (amon…
Tackling the new Rugby ft. Anne Dickinson
We chat with Anne Dickinson (Director of Marketing and Admissions, Rugby School Japan) about attracting families to a totally new international school, how you explain that Rugby School is more than …
CXey and I Know It ft. Jason Hoppner
We chat with Jason Hoppner (Director of Operations, German European School Singapore) about his journey into the international school sector, and get his take on everything from CX strategies to the …
The Preview - Introducing our guests - and ourselves
James and Nik take to the virtual studio for the preview edition of The MADness Podcast. With a full roster of guests already lined up for Season One, they discuss who's who and some of the key theme…