The MADness Podcast

Nik chats to Nicola Lutz from No Fluff about how schools can implement more rigorous and effective sales techniques, and how her No Fluff Fest is the event she wished she'd been able to attend earlie…

Navneet Kaur, Head of Communications at The British School in New Delhi, explains how she created a comms team from scratch, discusses brand positioning, and explains why her school is 'media shy by …

Sarah Travis, Senior Associate Director at TASIS England, chats with James & Nik about the change from Higher Ed to K12, what it's like to promote an American school in the UK, and how she engages wi…

James and Nik are joined by pricing experts Sharyn Martin and Dr. Len Coote from Edified. They discuss how schools can remove the guesswork from their pricing strategy by applying a scientific approa…

James and Nik are joined by Paul Chapman from Noodle photography, as they discuss what makes a winning school photo & video, being 'brave' when taking pictures, and tips to improve the way you captur…

Nik and James take a break from the normal recording schedule to bring you a short community update, covering upcoming guests, future LABZ episodes, and a bulletin on doris.

Cyrielle Bazin, Director of Strategic Communication at Seoul Foreign School, chats with James & Nik about her path to SFS, how she keeps the school community engaged over the Summer break, and the su…

James and Nik are joined by Dr David Willows and Suzette Parlevliet of Yellow Car, as they discuss experience strategy and it's emerging importance/influence in the world of education. Expect authori…

Nikki Holman, Head of Admissions for UK Curriculum Schools at Taaleem UAE, chats with Nik about her journey from Singapore to Dubai, how she's raised the bar for admissions operations, and where she …

Abi Evans, Director of Admissions, Marketing and Communications at Bancroft's School, Essex, UK, discusses her decision to ditch print marketing collateral, the power of data-driven decisions - and h…

Lucy and Gianna from Dux Studio chat to James and Nik about PR 'activations' and how to harness them to create memorable brand experiences that make your school shout out. You'll hear about #nostalgi…

In this special episode Nik chats with James about doris, a new marketplace that matches families and international schools. He covers the 'why', how it works, and how MAD leaders can use it to conne…

Sowmiya Muralidharan, Director of Admissions and Marketing at Downe Hose Riyadh chats with James and Nik about relocating from Qatar to Saudi Arabia, how to work with social media influencers, and he…

Piers Matthews, Director of Marketing and Admissions at Dulwich College Singapore, speaks with James and Nik about his time in China, striking the right balance when working with academic staff, and …

Michael Kewley from Magnetic Communications shares his top tips on how to monitor and analyse parent satisfaction, and how school leaders can make practical use of these insights to support MAD strat…

Angelo Noviello, Director of Admissions and Marketing, at The British International School Shanghai, Puxi, chats to James and Nick about his journey from Geology to Admissions, the Chinese Heritage m…

Catalina Gardescu, Director of Communications, Marketing and Admissions at Copenhagen International School, speaks to James and Nik about the Scandinavian school market, working with UN agencies, and…

Remco Weeda, Director of Marketing and Admissions at Scarborough College, talks with James and Nik about the looming VAT on school fees, how to put your school at the centre of its community, and why…

Kelsey Hayre, Assistant Director of Advancement at Stratford Hall School in Vancouver explains exactly what advancement means - and talks about the power of alumni, authentic storytelling and word-of…