Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing
Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you’re the attorney in charge… and it’s a life or death sentence on the line. You can…
Rich talks billboards, credit unions and Ad Rotation… and more!
On this TBT We are listening to the 5 Biggest Marketing Mistakes Audio Program Rich created sever years ago. This week, its Mistake #2 - “The Platitude Trap”
Rich is talking about (and sharing some) Feel Good Ads! Yes, you want listeners of your advertising to think you are good PEOPLE, not just a good company!
“Victory going to the one with superior forces at the point of contact!” Find out what this quote means to Rich - and how it can help you in your marketing!
Rich gives you 5 Ways to share the love with your customers - that might even help your personal life too!
Rich Talks about paying attention that person you married--remember them? Even if you’re not married, the advice Rich gives is great for nurturing any relationship.
Rich chats with Level 10 Contractor Copywriter Nick Nordstrom about coming up with a Slogan for a Level 10 Client.
Today We jump into a series based on a CD Program Rich released several years ago called “The 5 Biggest Marketing Mistakes… And How TO Overcome THem All.” Today is Mistake #1!
Rich encourages you to move out of your comfort zone - and get into Radio and television advertising to market your contractor business!!
Rich has 9 Billboard tips for you to spur you to action!
Rich serves up 5 Ways to intentionally get more repeat business.
Rich shares about a divorce - where the couple only knew how to put band-aids on their problems - and not solve the real underlying issues.
Our Topic Showcast explains how and why it is crucial to tell your company’s story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects.
Today’s Episode is geared toward smaller remoders, and its all about having an understanding of what it takes to be successful in business, from a marketing perspective.
Rich says if you understand how the mind works - you can master marketing. This is a second part of Psychology of Marketing
Classic Rockin’ Rich compares a great INTRO of your Ads to Great intros in his Favorite Rock Tunes!