The Lead Creative

Design thinking as a collaborative approach to solving business problems has led to better brand strategy, effective digital marketing and improved brand communication. Strategy Director at Rogerwilc…

Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest thinking. His global bestselling books include P…

Content creators, brands and agencies are constantly looking for the most relevant information around collaborating with some of the world’s leading digital platforms. In this episode, we kick off ou…

Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster. The Founder of Ndlovukazi Concepts, content creator, and seasoned producer, Nonhla…

Communicating during a brand crisis requires a thought-out strategy with key messaging that goes beyond a scripted PR message. Communications specialist and CEO of Decode Communications, Lorato Tshen…

Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating w…

Advertising and marketing often don’t match what customers experience when interacting with brand teams on the ground. In this episode, Head of Group Digital Communications at Sasol, MJ Khan talks ab…

Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketi…

Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity. Sechaba Khoaele, the Executive Creative Director of Six Fingaz shares…

Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and c…

Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share ho…

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. Hosted and conceptualised by Mo…

Leadership in the creative industry can contribute to the kind of society we want to build and to influence brands positively. In this episode of The Lead Creative, we are joined by Abey Mokgwatsane,…

The creative industry is filled with massive global players, where only a few small agency teams tend to breakthrough. In this episode of The Lead Creative we are joined by the co-founder and Chief C…

Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital …

Creating brand stories and content that resonates requires many different perspectives, where harnessing a creative process can lead to concepts win minds and hearts. In this episode of The Lead Crea…

Diversity, ownership, and transformation in the creative industry can have a positive impact on brand communication and advertising. Veli Ngubane, founding Partner and Chief Creative Officer at Avata…

Authenticity in brand communication and advertising comes up a lot. We unpack what it means in this episode of The Lead Creative podcast with Josephine ‘Jay’ Sebesho, Managing Director and Founder of…

The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world. Digital strategist at Gorilla Creative …

The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that…