The Lead Creative

In this episode, creative activist and founder of Number 10 – A Creative Consultancy, Ahmed Tilly, shares why brave and provocative advertising is so important for brands. He argues that marketers wh…

Actor, playwright, and director Sello Maake kaNcube shares his secrets to longevity in the creative industries, including his work on the soapie Generations as Archie Moroka.  He talks about the impo…

In today's tough economy, brands and consumers are facing unprecedented challenges. Unemployment is high, inflation is soaring, and people are feeling the pinch. As a result, some brands may be tempt…

A strong personal brand in the creative, media and other industries helps to position you and enables your work to reach a wider audience. Podcaster, broadcaster, media personality and producer, Sol …

Podcasters, content creators, and brands see great benefits from collaborating with each other. For creators, it can be a way to reach a wider audience and generate revenue. For brands, it can be a w…

TikTok is the fastest-growing social network with over 1 billion active users. Its short-form, user-generated content drives trends and sub-cultures across the social web. This makes it a powerful pl…

In today's rapidly changing world, it is more important than ever for brands and agencies to be able to create the future. This means being able to distil intelligence from all the data and trends av…

Successful client-agency relationships take great effort and lead to even greater returns, which in turn ensure ROI. Marketing Executive, bestselling author and content creator, Khaya Dlanga shared s…

In today's crowded digital landscape – it can be challenging for your message to rise above the noise. Whether you're a marketer, a content creator, or an author, telling a compelling story is essent…

One of the most significant digital marketing trends in Kenya is the role of social media, particularly Twitter, which has played a critical role during times of crisis. The Westgate tragedy in 2013 …

In this episode, we explore some of the work required in building a great agency, working successfully with clients, and potentially getting acquired. Agency coach and seasoned industry maven, Craig …

In this episode, the Vice Chairman of Ogilvy UK, Rory Sutherland, unpacks why consumer behaviour is driven by seemingly irrational thinking that makes sense in hindsight. We also discuss why some bra…

African brands from Kenya, South Africa to Nigeria and everywhere across the continent are making strides in shaping the continent’s narrative. In this episode, we find out how some of the successful…

Bringing your creative ideas to life is an impressive feat, but presenting them in a way that inspires action is what truly counts. This is where Rich Mulholland, the internationally sought-after spe…

A compelling brand story helps to win customers, increase ROI and market share, and social media can help to amplify these stories. 

In the first episode of season 3 of The Lead Creative podcast, we e…

Building credibility to become a sought-after content creator and brand influencer takes time and effort. Co-founder of MomSays and content creator, Vije Vijendranath, who is known as VijeV, shares h…

Whether you are creating ads, campaigns that transform our culture or events, understanding the art of creating memorable experiences sets you apart. 

The Founder and CEO of BrainFarm, Dean Carlson, c…

The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning. The co-founder and Group Chief Creative Officer of Joe Public, Pepe M…

Creating memorable advertising that sticks leads to brand growth, increased client ROI and agency growth. Founder and MD of Halo, Dean Oelschig tells us how they managed to help grow some of their cl…

Teams that create the most compelling work and win customers tend to be part of businesses that constantly rethink their systems and engagement. Co-Founder and Director of BetterWork, Palesa Sibeko t…