Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
Lauren runs through the bestselling K-Beauty skincare products of 2022 and looks ahead to 2023 skincare trends.
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On today's episode Lauren explores the concept of skin cycling in Korean Beauty and what Koreans tend to do instead of alternating between harsh acids. She chats through some must-see K-drama and Kor…
Lauren is sharing the ultimate K-Beauty Christmas Gift Guide to make festive season gift-giving a breeze. Whether you're shopping for a skincare connoisseur, a clueless colleague or just giving a Sec…
Lauren chats through the new luxury K-Beauty brand that's just been announced and why the reaction to it seems lukewarm. Plus, 4 new cosmetic ingredients from Jeju Island have just received the green…
Lauren runs through some sins to avoid when shopping your skincare this Black Friday. From buying skincare products you don’t need, to leaving it to the last minute, blowing your budget and more tune…
Lauren shares how she does the grits method to remove blackheads, plus some of the biggest changes in the Korean cosmetics market post COVID-19. We've got new releases from COSRX & Laneige, plus how …
It may surprise you that I don't love the vast majority of products I try. When it comes to cult K-Beauty products, there are plenty that I don't rate for a whole range of reasons. What are they and…
On this episode, Lauren discusses some of the research and development currently being undertaken in Korea into medical-grade, ordinary and functional cosmetics resulting in new patents. From UV bloc…
Forget humans, the new Korean Beauty trend is all about our furry friends. Plus, we're talking through whether mixing Vitamin C and niacinamide is a good idea and the top best-selling Korean Beauty p…
We’re moving past the days of fear-mongering about oils in skincare and the oil-free phase that characterized much of the 90s and early 200s. We're running through how to get the best bang for your b…
Korea's first cosmetic containers made from 100% pure waste plastic oil are on their way and a digital transformation is afoot in the beauty industry. Plus, we're looking at fall beauty trends in Kor…
The Jello Skin trend is emerging as a new K-Beauty trend, promising firmer, more elastic skin that looks like Jello. Plus, there's a new Korean ingredient showing promising results for relieving chro…
Lauren runs through the top trends from the K-Beauty Expo 2022, including stem cells, natural soaps, vegan products, refillable packaging and collagen pillow cases.
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When it comes to skincare half the fun is trying new ways to use your products. But when it comes to DIY mixing, this week Lauren has an anti-recommendation. October is Seoul Beauty Month. And, we'r…
Lauren sits down with beauty industry veteran Sarah Chung, who has worked with over 300 brands and retailers, including K-Beauty giants like Amore Pacific since 2003.
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Lauren answers a listener's question whether Korean sunscreens are recommended, as well as their suitability. She also explains the reason they can't be sold in Australia and why many Korean sunscree…
Are you suffering from congestion, bumpy skin or clogged pores? On this episode we're exploring the causes, how to avoid it and the best products to get your skin back on track.
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Curious about the top-trending products and brands in Korea right now? Lauren runs through the latest Glow Pick results. Plus, Jelly Ko is now available offline in New York City. A listener is after …
We're delving into the world of microbiome and probiotic skincare in Korean Beauty. From the roots of the trend in kimchi and Yakult to the explosion since 2017, explore the difference between pre, p…
There's confusion in Korea over what 'vegan' actually means. Plus, how many skincare steps is too many and how many are Koreans actually using? We're taking a look. Lauren answers a listener’s questi…