Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
Lauren discusses how beauty trends are changing now that people are removing their masks in Korea and answers a listener's question about some of her favourite products and treatments to improve skin…
Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren an…
On this episode of the Korean Beauty Show podcast Lauren gives her verdict on whether it matters if a K-Beauty product that is popular overseas isn’t trending Korea. She discusses globally popular K-…
On this episode of the Korean Beauty Show podcast Lauren discusses K-Beauty's Stick Balm craze and whether the trend is about to take off overseas. She answers a listener's question about redness on …
Lauren discusses the rise of beauty devices in Korea. From scalp care, to cleansing, hair removal, LED and more are beauty devices the next big thing in KBeauty? Plus, a listener asks about the impac…
Lauren shares her thoughts on some of the differences between K-Beauty and J-Beauty in 2023 based on her observations in Japan. From fragrance in skincare to what’s trending in makeup, sheet masks, S…
Lauren talks through the new “Healthy Pleasure trend taking over Korea and what it means for beauty. A recent survey reveals the differences in makeup consumption between Koreans, Americans and Japan…
Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness …
Lauren discusses the fake Laneige product scandal causing headaches for the brand. She answers a listener's question about how to get rid of pigmentation. Plus, AHC has just dropped the 10th update t…
Lauren discusses plastic surgery in Korea, medical tourism and why the plastic surgery industry is so huge. Plus, what are the most popular procedures and what motivates people to get surgery in the …
Lauren discusses how K-Beauty standards are negatively affecting foreigners living in Korea and popular beauty show "Get It Beauty" is getting an American re-do. Two new eye creams have just launched…
Lauren runs through some of the products you can use instead of individually wrapped sheet masks. If you're trying to cut down on single use skincare products then these are some great options to try…
Lauren answers a listener's question about the best Korean Beauty products for psoriasis. There's drama in K-Beauty land with LG Household & Healthcare losing their latest lawsuit against Tony Moly. …
Lauren answers a listener's question about why Korean Beauty products are packaged in English and why new cosmetics laws in the US are causing a buzz in the Kbeauty industry. Plus, K-Beauty brand I'm…
Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from th…
Australia and Korea are both cracking down on beauty influencers doing the wrong thing and COSMAX has developed a new technology that will make creating beauty products even easier. Plus, exciting ne…
Lauren catches up with Elle, Australian marketing manager of Jelly Ko and manager of STYLE STORY's K-Beauty collection on Woolworths.
She discovers how her skin has changed since she started using K-…
If you have dry skin you'll know the battle when it comes time to put makeup on to keep it from looking flaky. Swap cracked and cakey makeup with these tips for glowing skin!
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Lauren discusses her interview with Marie Claire magazine, talking through some of the mainstays of K-Beauty. She shares some surprising new launches in Korea, plus a new Korean drama that's taken th…
Lauren gives her top predictions for this year’s 2023 K-Beauty trends. From clean, bare-faced beauty to at home devices, supercharged skincare ingredients, skin barrier & microbiome, tune in to hear …