The Inside Racing Podcast
John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.
- Update frequency
- every 6 days
- Average duration
- 49 minutes
- Episodes
- 53
- Years Active
- 2016 - 2017
IRP #12: Sell Like A Pro This Off-Season: Training from Bryan Neale
Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and co…
IRP #11: Facebook Advertising Made Easy with Andy Heiser
Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expe…
IRP #10: Attracting Millennial Race Fans with Lindsay Boccardo
What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo.…
IRP #09: Start A Podcast: Tips from Expert Jen Edds
What is a podcast? Can you promote racing with a podcast? What do you need to know to get started? Business expert and motorsports professional John Robbins gets the scoop on all things podcasting. P…
IRP #08: Brian Rappe Offers Technology Help for Racing Promoters
Do you have questions about technology? Are you overwhelmed or annoyed trying to keep up with all of the changes? Would you like to have the latest and greatest technology and save money? In this ep…
IRP #07: Fan Experience Tips and Safety Insights from Racing Expert Tom Weisenbach
What are you doing to create unique experiences for your fans and sponsors? Do you have a solid group ticketing strategy? Are you making safety a priority at your track? Business expert and motorspor…
IRP #06: Late Model Driver Josh Timmerman Discusses Challenges from the Pits
Do you know why racers come to your track? Do you understand their challenges? Are you tired of getting bashed on social media? In this episode of The Inside Racing Podcast, John talks with late mode…
IRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks
Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you …
IRP #04: NKA's Joe Janowski Talks Karting, Insurance and Promotion
Are you taking your racing promotion to the next level? Do you know the questions to ask your agent when it comes to motorsports insurance? In this episode of The Inside Racing Podcast, John talks wi…
IRP #03: Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters
Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Rac…
IRP #02: Sponsorship Expert Bryan Kryder on NASCAR, IndyCar and Racing's Ecomonic Impact
What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits d…
IRP #01: Motorsports Author Dave Argabright Shares Storytelling Tips and Insights from Short Track Legends
Are you missing out on the great stories at your track? Do you want to understand how storytelling can sell more tickets? Have you ever wondered how some of the legends of this sport were so successf…
IRP #00: The Inside Racing Podcast - What's It All About?
You've probably come across some great podcasts about racing. You've probably listened to excellent podcasts about business. How come there are no podcasts talking about the business of racing? As an…