The Inside Racing Podcast

The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are …

Have you heard of the United States Motorsports Association (USMA)? It may be one of racing's best kept secrets. Business expert and motorsports professional John Robbins heads onto the track with US…

How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of…

The team behind The Inside Racing Podcast finally went racing this weekend. So we're mixing it up a little. In a nod to our first race at Lucas Oil Raceway, we thought we'd dust off our interview wit…

Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson …

What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Insid…

Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing an…

Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of…

Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales? Business expert and motorsports professional Jo…

What is the single most repeated theme on the podcast so far? What kind of thinking can help you get ahead? What are the most critical lessons to implement today? In this episode of The Inside Racing…

How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with Kasey…

Are taxes and financial matters the last thing you want to deal with after a long day at the track? Are you constantly worried about compliance? Are you maximizing deductions and getting all of your …

What drives fan behavior? Who are your customers? What are the best strategies for marketing to and communicating with your customers? Business expert and motorsports professional John Robbins asks …

So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term  pro…

What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your racing operation? In this episode of The Inside Raci…

What challenges will short tracks face in 2017? As a track owner or promoter what challenges can you control? Are you setting yourself up for financial success or failure? On this episode of The Insi…

What trends will continue to impact short track racing in 2017? What are the next big things to consider as the 2017 season approaches? How can you maintain your traditions, embrace change and thrive…

How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local and regional tourism to build long-term relationsh…

Do you have a cyber security plan? Can your operation recover from a disaster? Do you know what threats are most likely to affect you? Business expert and motorsports professional John Robbins invite…

What are sponsors looking for in a partnership? How is digital advertising driving the need for metrics? Why are custom programs so important in today's sponsorship market? Business expert and motors…