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The GrowthMentor Podcast - Podcast

The GrowthMentor Podcast

 foti panagio

Since we can’t all be on GrowthMentor calls all day long, we’ll get you your fix in the form of podcast episodes. What's unique about this podcast is that it's decentralized without a steady host.

Entrepreneurship Startup Growth Marketing Business Technology
Update frequency
every 5 days
Average duration
22 minutes
Episodes
86
Years Active
2021 - 2023
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It’s not so complicated: Launching a product

It’s not so complicated: Launching a product

  • Common misunderstandings about product launches
  • Product hunt pre-launch initiatives and relevant mistakes
  • Value proposition design
  • Language market fit

And all this in less than 15 min!

00:15:02  |   Tue 12 Jul 2022
Growth stagnation: How to get out of a growth slump

Growth stagnation: How to get out of a growth slump

  • Their experiences with growth stagnation and how to best cope with it as a team
  • The reasons behind growth stagnation: Building on shaky foundations and getting the right match across product-market-ch…
00:22:28  |   Tue 12 Jul 2022
It’s not so complicated: Design thinking for scalability

It’s not so complicated: Design thinking for scalability

  • What Design Thinking is
  • The different steps of the process
  • Tools that can be used along the Design Thinking process
  • How scalability is added to the equation
  • The always beta mindset
00:15:31  |   Tue 21 Jun 2022
It’s not so complicated: The anatomy of a SaaS demo landing page

It’s not so complicated: The anatomy of a SaaS demo landing page

  • What demo landing pages are
  • What their anatomy should be
  • What startups do wrong when developing them
  • How they differ per industry or job function
  • Useful tools
00:11:29  |   Tue 14 Jun 2022
It’s not so complicated: Product market fit for startups

It’s not so complicated: Product market fit for startups

  • How can PMF be defined and why is it important
  • Common misconceptions about it
  • The 4 steps of the PMF journey
  • The mistake that many entrepreneurs make with their MVP

And all this in less than 15 min!

00:17:39  |   Tue 07 Jun 2022
It’s not so complicated: Prioritizing marketing efforts for early-stage startups

It’s not so complicated: Prioritizing marketing efforts for early-stage startups

  • The problem with startup marketing efforts
  • What to do instead, and how to prioritize
  • What types of efforts should be done first
  • How startup buzz-words confuse startuppers or marketers even more
00:16:12  |   Tue 31 May 2022
It’s not so complicated: Growth at early stage companies

It’s not so complicated: Growth at early stage companies

  • The problems that early-stage startups face
  • How should they be approaching their growth strategy and prioritization
  • Experimentation with different tactics to identify the most valuable channels
  • Content …
00:12:16  |   Tue 24 May 2022
Understanding your customers and building authentic relationships with Augusto Rozo

Understanding your customers and building authentic relationships with Augusto Rozo

  • The Why’s behind transitioning from startups to corporates and vice-versa
  • Entrepreneurial Mindset and Roles
  • How LinkedIn can be used for building authentic connections with other people
  • Understanding pe…
00:27:27  |   Tue 17 May 2022
Simplifying social media in 2022 with Kate Busby

Simplifying social media in 2022 with Kate Busby

  • Being Social on a Social Media World
  • How Startups should Kick-Off their Social Media Activity
  • How to be Lean in Social Media
  • How Social Media Activities Scale
00:25:50  |   Tue 10 May 2022
From founder to head of growth: Lessons from a passionate startupper

From founder to head of growth: Lessons from a passionate startupper

  • Growing from a Founder’s career to becoming a Head of Growth
  • Founders’ Ego and other types of egos
  • A fresh approach about Going-To-Market and how to prioritize your marketing channels
  • The most useful to…
00:30:41  |   Tue 03 May 2022
SEO strategy, winning SEO team structure, and hiring & training SEO talent

SEO strategy, winning SEO team structure, and hiring & training SEO talent

  • How has SEO changed in the last 1-2 years and what direction it has taken for 2022 and beyond?
  • Search Intent trumps everything else. How can you incorporate this factor in your SEO strategy?
  • How to ali…
00:27:28  |   Tue 26 Apr 2022
Improving your marketing and product strategy with data

Improving your marketing and product strategy with data

  • How marketing led-growth differs from product led-growth
  • The significance of data in designing winning product growth strategies
  • Common mistakes in utilizing data in your campaigns and strategies
  • Challe…
00:27:23  |   Tue 12 Apr 2022
Corporate life vs. Entrepreneurship

Corporate life vs. Entrepreneurship

  • What if the timing isn't right for you to leave corporate
  • Skills from big companies that help when you're on your own
  • Entrepreneurial skills that can work in corporate life
  • Working solo vs. working in a…
00:30:48  |   Tue 05 Apr 2022
Imposter syndrome and entrepreneurial uncertainty

Imposter syndrome and entrepreneurial uncertainty

  • The challenge of having to be the only one to do everything
  • How to figure out things you've never done before
  • The role of mentorship on the entrepreneurial journey
  • Building a mindset that helps you thro…
00:32:04  |   Tue 29 Mar 2022
The future of marketing analytics & attribution

The future of marketing analytics & attribution

  • The effect iOS 14.5 had on the industry.
  • These are the things you need to know as the industry evolves.
  • How important is university to a career in analytics?
01:05:38  |   Tue 22 Mar 2022
From professional poker player to inbound marketing at a crypto startup

From professional poker player to inbound marketing at a crypto startup

  • How to make career decisions, when choosing a new job
  • How to shortcut your learnings, regardless of what you are trying to learn
  • Prioritisation in small and large teams
  • The realm of SEO and Paid Ads, an…
00:55:57  |   Tue 15 Mar 2022
Mindset, frameworks, processes, and hacks to win at SEO in 2022

Mindset, frameworks, processes, and hacks to win at SEO in 2022

  • How SEO has evolved in the recent years and what it takes to win at SEO in 2022
  • How can SaaS startups start to invest in, and grow SEO as a customer acquisition channel
  • Processes for keyword research, …
01:01:28  |   Tue 08 Mar 2022
The role of SEO in product growth

The role of SEO in product growth

  • What does the structure of high performing growth organization look like at companies like Shopify, G2, Atlassian
  • How the 'willingness to go down rabbit holes' deepens your expertise and understanding…
01:09:30  |   Mon 28 Feb 2022
Understanding the role of the customer & the impact of customer churn

Understanding the role of the customer & the impact of customer churn

  • Why focusing on churn is challenging, but most important
  • How to increase word of mouth marketing, referrals, and customer loyalty
  • What going to the doctor has to do with customer churn
  • How to have conve…
00:28:51  |   Tue 03 Aug 2021
Lessons from running a $3M in ARR startup

Lessons from running a $3M in ARR startup

  • How to not overcomplicate your product
  • Choosing "blue ocean" channels your competitors aren't leveraging like micro-influencers
  • Why scaling is overrated, especially pre-PMF
  • Why he prefers to not use pai…
00:38:02  |   Wed 28 Jul 2021
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