The GrowthMentor Podcast

You’ll hear about:

• mapping out the steps of the JTBD
• understanding the steps of the customers
• why interviewing recent customers is important
• when to apply the JTBD and when not to

You will hear about:

• customer funnel tracking at startups vs mature companies
• starting simple and not trying to get too much too fast
• converting your customers’ journey into fuel for your growth
• retentio…

You’ll hear about:

• a conversion-copywriter’s point of view about startup home pages
• what makes a good startup home page
• 3.5 steps to develop your home page
• how customer research is involved
• the 7 Sweeps o…

You’ll hear about:

• pricing as a go to market exercise
• changing your pricing every 6 to 12 months
• how pricing aligns with every function of the business
• a ton of reasons behind rethinking your pricing
• 4 st…

In this episode, you will learn more about:

• the sense of urgency and accomplishment for early stage bootstrapped companies
• how to choose what business to build
• ideas in isolation vs real-world observati…

You’ll hear about:

• Product-Led Growth for startups vs more mature companies
• why Product-Led not being a replacement for sales and marketing
• great onboarding experiences, “aha” moments and points of fric…

You’ll hear about:

• startups thinking that they have it all figured out
• why running ads is not growth
• understanding yourself, your data and balancing your qualitative and qualitative mind
• building growth …

You’ll hear about:

• brand, marketing and growth “interacting” in order to achieve a unified goal
• tactic led approaches and what’s the problem with them
• planning for both short-term and long-term growth
• th…

In this episode, you’ll hear about:

• the value and the dangers when dealing with customer data
• why gut feeling is not scalable
• how you can use Customer Data Platforms
• 4 steps that every early stage startu…

You’ll hear about:

• Repeatable sales strategy
• Maximising the value by identifying the problems a business is solving
• Best practices around sales strategy
• Walking before running, and iterating
• Asking the ri…

You’ll hear about:

• the “symbiotic relationship” between positioning and branding
• the top mistakes in the domain
• the good and the bad news about startups
• April Dunford’s framework for positioning a compan…

You will hear about:

• how an article with 200+ ranking factors can be misleading
• understanding what Google wants to rank for any keyword
• accountability in the SEO industry, and KPIs such as indexing and …

You will hear about:

• how easy it is to get started
• the importance of research in cold email
• what email market fit is and how to write copy that converts
• what to do after a positive response
• what to automa…

You’ll hear about:

• the importance of culture fit with your teams
• habits of a 3rd time founder
• dealing with dreadful tasks, and their relevance with automating, delegating or hiring
• what founders can do t…

You will hear about:

• Common mistakes when dealing with startup validation
• The Problem Solution Product framework
• Why entrepreneurship is a process
• Solving needs that the customers will pay for
• When your c…

You’ll hear about:

• Most common problems around marketing operations
• The size of your marketing team
• How to build a demand gen or ABM program with scarce resources
• What you should be automating first

You’ll hear about:

• At least 3 mind-blowing insights that you don’t know about cold-email
• The 3R email framework
• The importance of the preview and the subject line
• How patience comes into play