The Extraordinary Business Book Club

Following last week's quadricentennial episode, a slightly belated but still brilliant best bits episode, showcasing the shiniest gems from the last few Extraordinary Business Book Club conversations…

• How can I start running when I absolutely hate running?
• What's your one big, albeit lesser known, tip for writing your first book?
• Have you tried smoked chili peanut butter yet?

When I put out the …

"You have to get in front of what you're writing. You have to look at it and you have to type a key. If you don't, it's just not going to happen."

Errol Doebler knows a thing or two about discipline.…

"We've been innovating forever, before digital formats came along... in a way we have some of the natural abilities we need. We need to remember that and not be too scared when new things come along.…

'It's an uncomfortable struggle to land that title of the book, land that sharp, sticky center of the life brief, but it is so worth it.'

As a brand strategist, Bonnie Wan knows how to put together a…

"The vast majority of business owners would happily spend 99% of their time creating and recreating and tweaking and iterating on the product side of things, because we know how to do that, we feel o…

'It's the stories we respond to in life. It's people's stories we respond to, and then... you can tease out the lessons. You don't go for the theory head on.'

There are many, many books about creativ…

"If you're thinking about writing a book... that's a gorgeous, sexy goal, but it's very unlikely to happen as long as it stays an outcome, a goal, in that form. But if you start to ask yourself, Okay…

'Sometimes it's just writing to get it out... you can almost interrogate it more. You can hold it in your hand and you can explore it and you can look at it and then maybe it becomes something or may…

'That book that's for everyone is for no one, right?'

Naren Aryal is laser-focused on the business of publishing for business. In this week's episode he talks to me about how Amplify Publishing Group…

"Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. …

"I started where I think a good marketer should start, by asking some people to read the book and give me their feedback."

Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 yea…

'If I'm not doing my own writing, I'm not properly thinking.'

You'll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, re…

"Unless you have a way to differentiate, then you don't really have any sort of justification for putting out yet another book."

There's not much Josh Bernoff doesn't know about writing business book…

Ginny Carter, experienced ghostwriter and award-winning author in her own right, discovered when judging the self-help category for the Business Book Awards that authors were consistently making the …

'The problem that you have here, it's not a writing problem. It's a thinking problem.'

When Adrian Hornsby faced the challenge of how to convey complex business information in a way that resonated wi…

'Motivation is what drives your choice of what to do, and also how hard you try and how long you keep trying for.'

With a wealth of experience in coaching and training leaders from top multinational …

"Oh, this is why people write books. This is actually quite addictive, this feeling that you've produced something and it is having an impact."

Katie Lewis and Matthew Stafford are the co-founders of…

'I thought it was going to be a 20% update and I think the content has changed by about 80%.'

This might sound familiar to anyone who's sat down to update their book. But this conversation isn't just…