The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
- Update frequency
- every 14 days
- Average duration
- 21 minutes
- Episodes
- 42
- Years Active
- 2022 - 2024
Episode 23 - A Team of 1: Innovating Post-Pandemic Marketing with Kimberly Harrison of HOUSEpitality Family
Highlight Quotes
KIMBERLY: Location is a big driver for the locations that survived
"I think it has been location specific. Five of our nine restaurant locations are based near some kind of body of wat…
Episode 22 - Making Sure Your Message is Delivered, Executed, and Activated with Melissa Merrifield of DMOS Orthopedic Centers
Highlight Quotes
MELISSA: Use software to hone in on customer experience
"Once you have the data to back that standing that you are the experts in the industry and you are doing the things, it kind of …
Episode 21 - Defining Success For Creative Operation Teams and Creating a Culture of Trust and Confidence with Stephen Gates
Highlight Quotes
STEPHEN: Overcome anxiety that operations leaders must have all the answers
"The biggest thing you need is a plan, not necessarily the answer because I think a lot of leaders in that …
Episode 20 - Breaking Down the True Cost of One-Off Design Requests
Highlight Quotes
KEVIN: Disruption, turnaround time, brand consistency, staff churn, and local market loyalty are below the waterline costs of one-off requests
"Below the waterline, there are all kinds…
Episode 19 - Chatting With 2021 In-House Agency of The Year, Scott Schmidt of PwC
Show Highlights:
- Introducing Scott Schmidt
- What it takes driving creative operations at PwC
- The importance of having a single system of record for your in-house team
- The importance of creating technology…
Episode 18 - Blending Franchise Brand Integrity and Local Flair With Ashley Mitchell
Show Highlights:
- Introducing Ashley Mitchell
- Ashley’s journey into creative operations
- Logistical challenges of a business with multiple brands
- Striking the right balance of brand integrity and local fla…
Episode 17 - BRINGING FRANCHISE BRANDS TO LIFE: A Conversation With Northeast Color, Derrick Ableman
Show Highlights:
- Introducing Derrick Ableman
- Northeast Color's humble beginnings
- Creating unique brand experiences at scale
- The spirit of local franchisees
- The importance of brand guidelines in the local …
Episode 16 - User Training: A Super Power in Creative Operations
Show Highlights:
- Jessica Young's background in creative operations and work with Pica9, both on the client and vendor side.
- Levels of sophistication in automation in creative operations and training.
- Th…
Episode 14 - MOVING FROM CHAOS TO CONFIDENCE: A Crash Course On Local Marketing Chaos
Show Highlights:
- How Local Marketing Chaos Arises
- The Vicious Cycle Of Local Marketing Chaos
- Distributed Marketing Maturity Level
- 5 Essentials Of Scalable Local Marketing
- 3 Hurdles On The Road To Local Ma…
Episode 13 - 5 QUESTIONS TO ASK TO SEE IF TEMPLATING IS RIGHT FOR YOU
Show Highlights:
- Let's talk about templating systems
- Brand culture compatibility
- Creatives and content management system as a skillset
- Are your assets consolidated?
- Working with the local marketing commun…
Episode 12 - THE BRAND TO AGENCY CONNECTION: All Things Partnership With Marci Kleinsasser And Angelique Mcmillan of Handyman Connection
Show Highlights:
- Marci's deep experience in the world of franchising
- Angelique's march to Handyman VPhood
- Local differences across franchisees
- Consistency in delivery across borders
- Vendor partnerships
- Age…
Episode 11 - DAM 101: The Top 3 Questions to Consider When Choosing a DAM
Show Highlights:
- How Big Is My Library?
- Problems solved by DAM
- What Jobs Do My Users Need To Get Done?
- Asset delivery
- Always check user experience
- Sharing Options
- Find a DAM champion
Quotes:
The problems that…
Episode 10 - FROM PRE-PRESS TO POST PANDEMIC: A Fly-By History of Creative-Production Technologies with Gary Ritkes
Show Highlights:
- Gary's humble beginnings
- The evolution of files and assets across the years
- Let's talk print
- Identifying the right MarTech stack for your business and choosing the right tools to achieve…
Episode 9 - THE "RESPONSIVE AGENCY": A Conversation with Ben Prager, CEO of Prager Creative
Show Highlights:
- Ben's journey to creative operations
- Changes in client-agency relationships
- Creativity and flexibility getting harder
- Finding "shapeshifting" talents
- Brand integrity, consistency, adaptab…
Episode 8 - It’s been a DAM Journey! Frank DeCarlo On DAM Champions, DAM Investments, And DAM Best Practices
Show Highlights:
- Frank's DAM Journey
- Continuous DAM growth
- The costs involved in DAM implementation
- Must have DAM Champions
- Asset reuse for return on investment
Quotes:
Frank: “DAM is never finished, right.…
Episode 7 - The Ins and Outs of Marketing Hubs: A Conversation with We Are Acuity’s Peter Cronin
Show Highlights:
- Peter and We are Acuity
- The balance between brand and local marketing
- The hurdles of maintaining brand consistency
- Tools & Trust
- What lies ahead for Local Marketing Hubs
Quotes:
Peter: "The…
Episode 6 - LET'S GET CREATIVE: Templates, Fonts, and More With Karen Gress
Show Highlights:
- Karen's background from both the client side and vendor side
- The value of a dynamic templating and reduction of one-off design requests
- Proper font usage and licensing
- Optimizing creativ…
Episode 5 - COLOR ME MINE: DeBow Padgett’s Colorful and Artistic Journey In Franchising
Show Highlights:
- Debow's background
- Evolving with social media
- User generated content
- The evolution from traditional to digital
- Local franchise support
Quotes:
DeBow: “Marketing has changed tremendously int…
Episode 4 - THROUGH FRANCHISING AND BEYOND! Understanding Franchising In This Ever-Changing World with Emily George
Show Highlights:
- Emily's diverse background
- Creative operations in franchising
- Franchising before and after the pandemic
- The Digital Shift
- The Great Resignation
- Brand Integrity in franchising
Quotes:
Emily: …
Episode 3 - HOT DAM! Let’s Talk Digital Asset Management With Preston Anderson of Marriott International
Show Highlights:
- Preston and his career managing digital assets for one of the leaders in the hospitality industry.
- DAM training and support to end-users
- DAM Integrations/Asset Migration tips and tricks
- …