The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
- Update frequency
- every 14 days
- Average duration
- 21 minutes
- Episodes
- 42
- Years Active
- 2022 - 2024
Episode 43 - Simplify and Scale: The Promise of One-Stop Print-On-Demand
Through the lens of a fictional brand, Three Beans Coffee, on the CampaignDrive by Pica9 platform, Kevin illustrates the concept of a comprehensive one-stop shop for all marketing needs. The discussi…
Episode 42 - Unveiling the Blueprint: How Northpoint Recovery Scaled Creativity
Get in touch with Chris:
Chris Foust’s LinkedIn: https://www.linkedin.com/in/christopherjfoust/
Northpoint Recovery’s Website: https://www.northpointholdings.com/
Connect with Kevin and find out more ab…
Episode 41 - Digital Organization Demystified: From Photo Shoots to File Structures
Visit https://thedigitalorganizer.com/pica9 for additional resources and stay tuned for more insights on creative operations in future episodes.
Get in touch with Shawn:
Shawn’s LinkedIn:https://www.li…
Episode 40 - Agile in Action: Humana's In-House Agency Approach to Creative Operations
Get in touch with Laurie:
Laurie’s LinkedIn: https://www.linkedin.com/in/lschiada/
Humana Website: https://www.humana.com/
Connect with Kevin and find out more about his work:
Kevin Groome |
Pica9 Websit…
Episode 39: Mastering Creative Operations: Organizing Your Digital House with The Digital Organizer
Get in touch with Shawn:
Shawn’s LinkedIn:https://www.linkedin.com/in/shawnlemon/
The Digital Organizer Website: https://thedigitalorganizer.com/
The Digital Organizer’s File Organization Guide: https:/…
Behind the MarTech Curtain: A Conversation with Adam Bartimmo
Get in touch with Adam:
Adam’s LinkedIn: https://www.linkedin.com/in/abartimmo/
Wray Ward Website: https://www.wrayward.com/
Connect with Kevin and find out more about his work:
M…
Episode 37 - From Fear to Loyalty: Transforming Patient Journeys with Paul Gruensfelder of Select Dental Management
In this episode, Kevin engages in a dynamic discussion with Paul Gruensfelder, Vice President of Marketing at Select Dental Management.
Paul expands upon a distinctive approach that underpins Select D…
Episode 36 - The People Factor: How In-house Agencies Thrive with Yari Ising
Highlight Quotes
YARI - Problems when you are not thinking of the bigger picture when making solutions.
“If you have all these duct taped solutions put together because you're kind of building as your …
Episode 35 - Achieving Growth and Innovation in Creative Operations with Melanie Draheim
HIGHLIGHT QUOTES
MELANIE - Streamlined Processes: Enhancing Efficiency in Creative Operations.
“Having a streamlined and defined process for how requests come in. Having that overall strategy and those…
Episode 34 - Calculating the Cost of One-Off Design Requests
In this episode, Kevin Groome provides a detailed breakdown of the cost of one-off design requests and emphasizes the importance of considering the visible costs of these requests. He highlights the …
Episode 32 - ONE YEAR OF CREATIVE OPERATIONS 2.0: A Look Back at Our Journey
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by prov…
Episode 32 - EVOLVING CREATIVES: "Machining" the Creative Operations Process with Russ Perry
Highlight Quotes
RUSS: Simplifying inputs so that the experience is much smoother
"It's how do we normalize the inputs and make sure the inputs are as great for any experienced client and we found that…
Episode 31 - DAM 101: Metrics for Success and How to Achieve It with Kevin Groome
Highlight Quotes
KEVIN: Find the health of your DAM with transactions per session
"When we see that there's at least 1 to 2 transactions per session, we know we've got a pretty good healthy DAM. If we …
Episode 30 - Creating a Unified Organization Across Multiple Locations with Christina Strong-Regan
Highlight Quotes
CHRISTINA: "Client mode" and sharing sales and marketing insights
"I put together a lot of the campaigns and execute them across our channels, such as email, social, and events, but I …
Episode 29 - Focusing On Audience Personas with Matt Koyak of Regional One Health
Highlight Quotes
MATT: Discover the power of stories and use them to connect to an audience.
"It was less and less about the specific design piece and more about how we tell stories and use the mediums…
Episode 28 - Maintaining Efficiency Through Rapid Growth with Troy Sacco of Five Star Parks and Attractions
Highlight Quotes
TROY: Taking individual personality-based models to be replicable
"We're acquiring brands that have individual histories. Sometimes long-standing histories in the community and folks t…
Episode 27 - Coaching The Marketing Inexperienced Franchisee with Heather Reid of Franchise Marketing Gurus
Highlight Quotes
HEATHER: Rallying the lower performers and giving them opportunities
"They're not going to be able to do it themselves but if we put an offer out to them, make it compelling, and make …
Episode 26 - Non-negotiables for In-House Agency Teams with Amy Spears of Highmark Health
Highlight Quotes
AMY: Own the brand and row in the same direction
"So when you're always focused on what the customer/member/patient experience is going to be, and we all have a common belief of what o…
Episode 25 - Creating a Center of Excellence for 14 Brands with Casey Hurbis of Rocket Central
Highlight Quotes
CASEY: Diversity, equity, and inclusion in the workplace
"DEI, that is not an and/or a plus, it is always on. It is at the forefront of everything we do whether it's Super Bowl, or dow…
Episode 24 - Unlocking the Power of User Management on CampaignDrive with Kevin Groome
Highlight Quotes
KEVIN: Auto approval of user accounts significantly impacts adoption
"When there's a significant lag between the request of an account and the provisioning of the account, even a week …