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The CPG Guys - Podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Business Marketing News Business News
Update frequency
every 3 days
Average duration
42 minutes
Episodes
526
Years Active
2020 - 2025
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Consumer-Centric Omnichannel Strategy with Coca-Cola's Simon Miles

Consumer-Centric Omnichannel Strategy with Coca-Cola's Simon Miles

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company,

Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles…

00:51:06  |   Wed 09 Aug 2023
Lifestyle Goods Marketing with Macy’s Media Network’s Melanie Zimmermann

Lifestyle Goods Marketing with Macy’s Media Network’s Melanie Zimmermann

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store.

Follow  Melanie Zimmermann on LinkedIn at:

00:42:33  |   Sat 05 Aug 2023
Healthcare and You - The Natural Way with Mend Nutrition’s Eziah Syed

Healthcare and You - The Natural Way with Mend Nutrition’s Eziah Syed

The CPG Guys are joined in this episode by the co founder and CEO of Mend Nutrition, Eziah Syed. From the home page of the company - Mend is the scientifically proven way to heal and enhance your bod…

00:49:38  |   Wed 02 Aug 2023
From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll

From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll

The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as direct…

01:04:46  |   Wed 26 Jul 2023
Targeting Shoppers by DIY Project with The Home Depot's Melanie Babcock-Brown

Targeting Shoppers by DIY Project with The Home Depot's Melanie Babcock-Brown

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 store…

00:55:57  |   Sat 22 Jul 2023
Generative AI in CPG with Applied Intelligence's Imteaz Ahamed

Generative AI in CPG with Applied Intelligence's Imteaz Ahamed

The CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done.

Follow Imteaz Ahamed on LinkedIn a…

00:46:13  |   Wed 19 Jul 2023
Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt

Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt

EPISODE 300

The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger.

Follow Cara Pratt on LinkedIn at: https://www.…

00:47:01  |   Sat 15 Jul 2023
The Retail Media Revolution with NIQ's Jamie Clarke

The Retail Media Revolution with NIQ's Jamie Clarke

The CPG GUYS are joined in this episode by Jamie Clarke, head of North American retail at Nielsen IQ, the world’s leading consumer intelligence company.

This episode is sponsored by NielsenIQ.

Follow J…

00:46:48  |   Wed 12 Jul 2023
Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma

Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma

The CPG Guys are joined in this episode by Keerat Sharma, Chief Technical officer at Flywheel, the eCommerce Services division of Omnicom.

Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com…

00:40:45  |   Sat 08 Jul 2023
Building a Soulful Healthy Foods Brand with A Dozen Cousins' Ibraheem Basir

Building a Soulful Healthy Foods Brand with A Dozen Cousins' Ibraheem Basir

The CPG Guys are joined in this episode by Ibraheem Basir, Founder & CEO of A Dozen Cousins, a natural food brand that makes convenience side dishes inspired by traditional Creole, Caribbean and Lati…

00:49:23  |   Wed 05 Jul 2023
Retail Media Summit 2023 Recap

Retail Media Summit 2023 Recap

The CPG Guys co-hosts PVSB & Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023.

Follow An…

00:52:32  |   Sat 01 Jul 2023
Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi

Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies.

Follow Sravanthi Muppidi on LinkedIn …

00:39:24  |   Fri 30 Jun 2023
Harnessing The Power of The Everyday Purchase with CVS Media Exchange's Parbinder Dhariwal

Harnessing The Power of The Everyday Purchase with CVS Media Exchange's Parbinder Dhariwal

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase.

Follow P…

00:48:14  |   Sat 24 Jun 2023
Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford

Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Ra…

00:40:44  |   Wed 21 Jun 2023
The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano

The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano

The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intellig…

00:44:56  |   Sat 17 Jun 2023
Prestige Skincare with CP Skin Health's Andrew Freeman

Prestige Skincare with CP Skin Health's Andrew Freeman

The CPG Guys are joined in this episode by Andrew Freeman, VP North America eCommerce at CP Skin Health, a division of Colgate-Palmolive Company. Their mission is to be a caring, inclusive, innovativ…

00:50:27  |   Wed 14 Jun 2023
Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein

Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein

The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and pro…

00:42:39  |   Sat 10 Jun 2023
Flipping Over Veggie Burgers with Actual Veggies' Hailey Swartz

Flipping Over Veggie Burgers with Actual Veggies' Hailey Swartz

The CPG Guys are joined in this episode by Hailey Swartz, co-founder of Actual Veggies, a manufacturer of chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mas…

00:43:30  |   Wed 07 Jun 2023
Sports Marketing to Advancing Women with NextUp's Lisa Baird

Sports Marketing to Advancing Women with NextUp's Lisa Baird

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.

Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/li…

00:44:01  |   Sat 03 Jun 2023
Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether

Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly…

00:38:55  |   Wed 31 May 2023
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