The Changemakers

Demand generation is more than just a marketing function. It’s a craft. A mindset. A way of life honed and perfected by uber-talented practitioners. 

Not only that, but with market conditions the way …

How should marketing leaders approach the challenges of an economic downturn? It’s a big question, but one we put to Robin Daniels, our guest for this episode.

If you’ve not come across Robin before, …

This episode is pretty special. It’s a story that is truly unique, and one that hopefully isn’t going to be repeated for a long time. We talk to Michael Jeter who is the Creative Director at Zapier.

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Ever wondered what it’s like to be a creative leader at a global tech company with over 70,000 employees? Well, so did we. So to find out, Dave speaks to Jessica Bognar, Creative Director – Brand at …

You know when you’re scrolling through LinkedIn and someone just makes you stop? Well Ling Koay, Chief Brand Officer at Oneflow, is one of those people. She has a wonderful way of thinking and is so …

Welcome to the second of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides…

Welcome to the first of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides …

Lindsey Selden is Creative Director, Brand at Sumo Logic - a SaaS analytics company on a mission to ensure its customers’ digital experiences are reliable and secure. Her role at the company encompas…

Wei Kee is Client Services Director at…Shaped By of course! She leads our client services team (aka the beating heart of the agency) who look after the full lifecycle of our client projects. But ther…

Dmitry Shamis is Global Head of Creative at a company that really needs no introduction. But if you’re either from Mars or have been living under a rock for the past ten years, then HubSpot is a lead…

Lee is Director of Brand and Creative at Gong, a revenue intelligence platform used by over 2000 companies including Paychex, PayPal, Hubspot, LinkedIn, MuleSoft, Shopify, Slack, SproutSocial, Twilio…

In this episode, we speak to a man who has bravely crossed the divide between sales and marketing. So are there similarities? What makes each department tick? How can they get on better? Ben is EMEA …

Frida Ahrenby is CMO at GetAccept, a digital sales room platform on a mission to radically redefine the way companies run sales. In her role, she’s responsible for the company’s global marketing stra…

Ardath is CEO & B2B Marketing Strategist at Marketing Interactions. She is a titan in the B2B marketing world with over 30 years of experience in business management and marketing as well the author …

Kathryn is Director of EMEA Marketing at Box. She has risen through the ranks in the marketing department at Box and has 10 years of experience working in tech marketing in the US and UK. Before join…

Luke is the founder and managing director of OST Marketing, a B2B social media agency. With a wealth of experience, Luke is an expert B2B social media strategist. From creating an online community fo…

Gwen is VP Brand at Sinch, one of the fastest-growing tech companies in the world. In her role, Gwen helps to both implement and evolve the brand as well as working on the mergers and acquisitions pa…

Ashley is Vice President of Marketing at Ramp. She started in sales which developed her superpower of creating a great relationship between the marketing and sales teams! She’s worked at some fantast…

Mat is a Senior Manager, EMEA Demand Generation at Palo Alto Networks. Mat has risen through the ranks at Palo Alto Networks in their demand generation hub. He started his journey with them specialis…

In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, …