The Changemakers

“I don’t need much sleep. And I love to take on a good challenge.”

Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed.

He founded his first…

Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reas…

Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloit…

It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR.

We’v…

Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He l…

Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their exi…

This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow age…

Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking lik…

It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”.

But this is an episode with a differe…

Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift.

This unapologetically bold SaaS startup broke all the moulds when it created the categ…

How can the application of creativity enhance product marketing?
If there’s one thread that’s been running consistently through the 29 previous episodes of The Changemakers, it’s that product marketin…

Design leaders in tech don’t come much more visionary than this week’s Changemakers guest, Nando Costa.

Nando is a Brazilian-American designer with an extensive background in visual design, branding,…

In these 'soundbite' episodes, we'll be sharing moments from our Changemakers podcast that have made us stop and think, and we think will be valuable to you.

This is from Episode 24 and our chat with …

Heidi Joy Tretheway is one of those marketing leaders who, in her words, would “rather build a ship than sail it”.

That’s why she’s always gravitated towards startups with huge growth potential. The c…

Being a CMO these days is not for the faint-hearted. It’s a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn’t the case a decade ago. But in return, …

In the first episode of our cybersecurity mini-series, Dave chats with Donna Estrin, a PR and communications expert with vast experience at cyber firms large and small. 

After cutting her comms teeth …

We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s…

Jessica Rosenberg is one of the most inspiring creative leaders that you’ll find in tech.

Having cut her teeth as a creative in the ad agency world, she had a brief spell in startup-land before her ca…

It’s not every day that you get to chat with a creative leader like Melissa Rosenthal. Because there aren’t many in the business like her. 

Melissa cut her creative teeth at Buzzfeed, perfecting the a…