The Business of Writing Podcast

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). 

Why humor copy? File this one under…

Today we’re talking to journalist and writing coach Rebecca L. Weber. 

She has covered breaking stories about social justice, the environment, travel, and more for the New York …

In the marketing world, David Deutsch needs little introduction. He’s a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. 

David consistently writes wi…

If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend. 

Goal setting is one of those topics that’s beat…

Justin Blackman is a master of voice. He also LOVES a challenge.

Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different b…

As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track.

She's got plenty of stories and experiences to shar…

Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to do.

He’s so confident …

Michael Langan is an accomplished editor and writing coach who intimately knows the ins and outs of the publishing industry. He's an author himself, and helps other writers elevate their creative wri…

For something a little different this week, Laura and I would love to invite you to join our “couch chat” as we reflect on the biggest challenges and lessons from 2019. We’re both chillin’ together a…

Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over 25 years of experience working w…

Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with t…

Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep in…

I'll warn you – you better buckle up for this one.

Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us on a wild ride.

On the business side of things, …

Today's episode is powerful, fun and fascinating all at the same time. Pauline Longdon is an Australian author, podcaster, direct response copywriter, and seriously-impressive entrepreneur.

She's t…

Today we’re talking with Dean Edelson, a former screenwriter and comedian turned direct response copywriter.

He started in Hollywood – writing and producing material and screenplays for Seinfeld, F…

When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about who we let into the inner sanctum of our concen…

Believe it or not, we are already 1/3 of the way through quarter 4 this year. It's scary how fast the year can zoom by when you've got your head down and are working hard to build your business and d…

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which is part of wh…

Our guest today is one of the most interesting and clever marketers we know – and he has held nothing back in this episode.

Ian Stanley has a unique perspective on business, copywriting, and buildi…

Melanie Warren constantly impresses us with her ability to wear many hats – and always with clarity, purpose, and immense positivity. She's a marketing strategist, teacher, and clarity coach (which w…