The Brand Transformation Show by Blirt

Stuart and Craig discuss the new start up, https://waymaker.io 

Waymaker is a platform that helps leaders set start up, scale up or smarten up by doing less to achieve more.  

Waymaker is two things:

1.…

If you lead an organisation, you need to listen to this episode. 

Discover;

• How to prepare and train for a crisis scenario as a leadership team
• How to set up your team for crisis management
• What to do be…

Netflix today is nothing like the Netflix of when it was competing against Blockbuster ..... (who?!?!?).

We take a deep dive into the Netflix journey, the challenges, the 'bet your company moments' an…

The COVID-19 crisis has caused turmoil on many airlines and the entire travel industry, but why did Virgin Australia fall so quickly as the crisis hit?  

In this episode we pull back the layers of the…

Meet the coolest business in Australia; meetmagic.org

In this interview, I interview the CEO and founder of meetmagic.org, Carl Gough.

Renowned as the greatest door opener in Sydney, Australia, and dri…

In this episode we continue the exploration of Question 5 of our 7 question model which is 'how do we acquire, retain and grow our customers through our brand personality....'. 

Specifically, we look …

Exploring the customer journey and finding how to maximise value at all points. Listen to this to discover a new way to think about customer journey mapping in customer experience. 
 

See more at Blirt…

Most people think a business model is just about defining how to create commercial value, whist that's critical, we explore how to design the business model so that you reinforce daily brand practice…

This isn’t the end of the world.  

It is a pandemic but we will get past Coronavirus Disease 2019 (COVID-19).  

In our podcast, The Brand Transformation Show, we interviewed our client and infectious d…

In this podcast we peel the layers back to reveal where the problems started and give our opinion on why, so you can learn the lessons. 

• Almost 1 in 3 new cars in 1990 was a Holden.
• Holden lost market …

In this episode we look at some big trends impacting business:

1. Brand is back on the agenda.... after a decade investment in technology
2. Podcasting is the new blogging
3. CX & EX are intertwined
4. Millenials ar…

We explore Q2 in our 'closing the gap' 7 question model, "What is our market, who is our ideal customer, are we perceived as different and is this competitive advantage?"

We'll cover;

• Narrowing your ma…

What is the difference between vision, purpose, mission....!!??!

In our exploration of building leadership, creative and system alignment, we start at the highest contexts; Vision and Purpose!

In this …

The goal of every brand leader is to close the gap between where the brand is today and where it needs to be tomorrow.   In this episode we unlock the 7 questions which you can ask and answer to clos…

Discover how Aristotles ancient philosophy of change is still in use today and how you can unlock the science of this tool to power positive change across your brand and organisation. 

In this ground …

In this episode:

We explore the structure and role of brand narrative.

What are they key elements of a story?

We explore;

• Archetypes
• Structure of story
• The types of story structures that improve customer l…

This episode will take you through 4 ways to architect your brand strategy.  

Almost every organisation gets this wrong at some point in their journey.  In fact, we look at how leaders like Coke or BM…

How do the origins of brand change the way we manage brands in the 21st century?

In this episode, we go on a journey of why consumers see brands through the lends of human characteristics and how you …