The Bossy. Type
The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.
- Update frequency
- every 4 days
- Average duration
- 17 minutes
- Episodes
- 57
- Years Active
- 2020 - 2023
How to Level UP by Niching DOWN
My biggest secret for building a bold brand? NICHING DOWN. Bossy. has niched down a lot over the years (to the point we can be a little er, polarising) and it's honestly been the best thing I could’v…
Your Intro to Branding Class with Melanie Mitchell from The Sundae Agency
This episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell, founder of The Sundae Agency (they do branding for stuff you e…
How I Make Everyday Emails More Fun
Did you know the average person spends between 12 and 28 hours per week responding to emails? I feel depressed just reading that sentence. As you know, I’m all about making emails more enjoyable to …
The Cover Letter. May It Burn in Hell. (+ Creative Template!)
Ah, cover letters. How do you write one well? How do you write one with personality? How do you write one that gets you on top of the pile... and not in the bin? I'm giving you my complete structure …
Bye, Felicia: 7 Cures for Writer's Block
Ok, so you’ve got writer’s block. You’ve got it bad. You’ve been staring at the smug little cursor for what feels like forever, and nothing is happening — not even the faintest idea of what to write.…
5 Writing Tools You Need if You Suck at Words
Let me guess: you’re sliiiiightly self-conscious about the words you’re putting out into the world. Or maybe you can admit you just suck at writing. For most of us, our days are filled with words, wh…
4 Hard Truths from 4 Years of Bossy.
It's Bossy.'s 4th birthday! I've been thinking back on the early days of Bossy., and how drastically different everything is since we started. Often we can get caught up on where we *should* be, when…
Writing a Pitch Email That Actually Gets Replies (?!?!)
Let's talk about one of the scariest types of copywriting: pitch emails. Nobody likes to write them, nobody likes to send them, nobody likes to be ignored. With a pitch email, we’ve only really got o…
DIY your Instagram Strategy with Ashli Templer from Pep Creative
I have a special treat for anyone that is trying to build a big, bold, popular, brand on social media.... which, last time I checked, I'm pretty sure is everyone. In this episode I chat with Ashli Te…
How to be Less Hideously Awkward on Instagram Stories
We're talking about showing up on Instagram stories, and most importantly, how to be less cringe-worthy every time you do. I have a love-hate relationship with Instagram Stories. I love watching them…
4 Steps to a Fun Instagram Caption that Sells
Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are the one people hate the most. If you want to stop you…
Your 5 FAQs: Cover Letters, Resumes & Job Applications
In this episode we're talking career copy: cover letters, resumes and job applications. I was inspired to do this as a Q&A when one of my Instagram followers messaged to say that after 100s of applic…
Punch is Served: 10 Hacks for Punchy Copywriting
We might be bias, but copywriting is the best way to create a bold, attention-grabbing, popular, cult status brand. Combine it with killer branding, a great product or service and a strong strategy a…
What the F**k is Tone of Voice, and Where Do I Get One?
Tone of voice is a HUGE topic — if you ask me, it’s one of the biggest puzzle pieces when it comes to building a brand. All too often, I see SO many businesses throwing money at their branding, build…
How I Built My Bold Brand
For the very first episode of The Bossy. Type, I’m talking about how I built the boldest brand of them all, Bossy. Copywriting. I must admit, Bossy. been pretty bold from the beginning, but there sti…
Instagram Caption Formulas. Here to Save Your Ass.
In today’s episode, I’m going to help you avoid suffering from a nervous breakdown every time you need to post on Instagram. I'll be taking you through my trick for writing Instagram captions -- and …
The LinkedIn Profile Glow-Up
I have a question for you: on a scale of 1-10 just how much do you hate talking about yourself? I think most of us sit around the 12 or 13 mark. In fact, I think many of us would rather stick hot pin…