The Bossy. Type

This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time.  It's go…

A lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to…

Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for…

One of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you they do both — they probably don't. 

Our SEO writer, …

Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations …

Today we’re doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's planning to outsource an element of their business to a creative to a …

Ok, real talk: February was not a great month for me. I had a bunch of annoying things happen in my personal life, and when it came to work, I didn’t feel motivated, I was constantly chasing my tail …

It turns out you guys just LOVE learning about Instagram captions. This tells me you know how important captions are, and maybe you even know the do's and don'ts of a great caption... but you have tr…

What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t think many people would be over the moon at being calle…

I’m here to tell you you DON’T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is easier, but it’s expensive, so if you’re not there y…

To celebrate the sparkly new year, I'm sharing some business-themed New Year’s resolutions for your best year of business yet. Often we find it easy to come up with personal goals — we want to save m…

I've planned something special for the very last episode of The Bossy. Type for 2020. I'll be sharing my conversation with Brooke Keam - photographer, podcast host and all-round badass - as her very …

Instagram: it's definitely a source of time-wasting and procrastination, but if you are using it wisely, it can be an absolute game-changer for your business. Today I’m sharing some hot tips from our…

In Episode 23 we kicked off the personal brand mini series, with a lesson on what it is, and how to define it. Now you should feel pretty clear on what your personal brand is, the kind of image you w…

Personal brand is a total grey area. Like, wtf is it? And why should we be deserving of a *brand*? But personal brand is not as flashy as you think. In fact, you already have a personal brand, whethe…

If you’re anything like me, you’ve wasted years of your life trying to think of a great caption. Enter: these 6 types of Instagram captions. They’re all effective in terms of boosting engagement and …

My career began in the prehistoric ages of 2008, when we all loved neon a bit too much. I had to really think back, but I’ve identified 5 key things that really helped me launch my career and shape w…

Normal people would be celebrating at 200 episodes, but not me. We’re celebrating 20 episodes of The Bossy. Type with a really juicy episode dedicated to anyone that’s currently side hustling, or has…

We are talking about something a little bit different today, but very important nonetheless when it comes to building a bold brand: productivity and admin. Lately I've been working with Liana from St…

One of the biggest questions I get asked at Bossy. is  how do I create a strong and unique voice for my brand. In episode 4, I summarised what it is, why you need one, and how to get one. And now? We…