The Artisan CEO
You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.
You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing!
And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you.
Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.
- Update frequency
- every 8 days
- Average duration
- 27 minutes
- Episodes
- 66
- Years Active
- 2022 - 2025
"But I'm a *Natural Light* Photographer!"
On this episode, we’ll be talking about lighting! More specifically, I’m addressing artificial lighting. We’ll be covering the basic equipment EVERY photographer needs to have in their gear bag, and …
BONUS EPISODE- The Evolution of Natalie Franke’s Brand
Today I’ve got a very special bonus episode that I can’t wait for you to hear! On this episode I’m speaking with community leader & author Natalie Franke, who also happened to be my very first brand …
Scarcity v. Abundance Mindset
On this episode, we’ll be talking about the biggest mental hurdle I’ve encountered as a business owner- the scarcity vs. abundance mindset. I’m not normally one to talk about something as wooly as mi…
Stop Working During Vacation: Here’s How
On this episode, we’ll be talking about how to STOP working during vacation! I’m recording this episode in December and a lot of us are currently looking forward to an end of the year hiatus. But I w…
Do You Actually Need an Email List?
On this episode, we’ll be talking about email lists. They seem to be spoken about as an absolute necessity for small business owners, so today, we’ll be exploring whether or not that’s true, talking …
Refilling Your Tank When You’re Burned Out
On this episode, we’ll be talking about burnout- how you got there, why you and I both know you can’t stay there, and how to get out of it. We’ll be walking through several steps you can take to galv…
Top 5: Business Books I’ve Ever Read
On this Top 5 episode, I’ll be sharing the five best business books I’ve read, why I'd recommend them for you, and the impact they’ve had on my own business. You’ll also get a peek at what’s next on …
The Most Valuable 30 Minutes of Every Week
On this episode, we’ll be talking about the single most profitable chunk of time we spend on the business every week- and no, it isn’t spent pitching.
We’ll be covering exactly how we spend the half …
How to Send *And Receive* Fewer Emails
On this episode, we’ll be talking about how to send and receive fewer emails, which is music to the ears of anyone with an inbox that gives them anxiety.
We’ll be covering the two tools I use that no…
Want to Book More Travel Shoots? Here's Your Roadmap
On this episode, we’ll be talking about how to get booked for travel shoots.
We’ll be covering marketing to other geographical locations and how to jumpstart your roster of travel clients, and I’ll b…
CEOs Don’t Do Coffee Runs- Knowing When to Outsource
On this episode, we’ll be talking about outsourcing, and why it’s time to fire yourself from some of those tasks that are currently taking up valuable real estate on your to-do list.
We’ll be coverin…
Yes, You DO Need Office Hours- Here's How to Do It
On this episode, we’ll be talking about why you need consistent office hours, even if you’re a photography business of one and you work from home 90% of the time.
We’ll be covering both the professio…
Season 1 Wrap-up: Here’s What I’ve Learned
What a ride it’s been over the last couple of months! This officially marks the end of season 1 of The Artisan CEO, and I’m not even close to being done!
Let's round things out with a flourish- I'm s…
Ditch the Social Media Hamster Wheel
On this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms experienced a massive outage in November 2021? Millions…
Four Numbers Every Photographer Needs To Know
On this episode, we’ll be talking about a topic that often sends shivers down the spine of many creatives: numbers. Numbers aren’t your enemy, even when you’re an artist and feel like your work is on…
Six SOPs That'll Save Hours of Time
On this episode, we’ll delve into the world of streamlining your business operations through the power of Standard Operating Procedures. I'll be sharing some personal anecdotes and practical insights…
Being So Good They Can't Ignore You
On this episode, we’ll be talking about what it takes to become "so good they can't ignore you." I’ve invested a LOT in photography & business education over the years-cumulatively, we’re talking ten…
The Brand Photography Academy Impact with Dennah Renee
On this episode, I chat with Dennah Renee, good friend of mine and on-set assistant for my travel shoots. She’s been a business owner for over 3 years and is in the process of transitioning into bran…
If I Were Starting Over...
On this episode, we’ll explore the question: "If I had to start my business from scratch, how would I do it?" This question becomes especially relevant in a world where digital assets, like social me…
How To Get Your First Client
On this episode, we're diving into a pivotal moment in my career journey – the transition from wedding to brand photography. I'm sharing my accidental foray into brand photography, sparked by a frien…